{"id":"W4297901106","doi":"10.1177/23949643221118152","title":"A Theory of Marketing’s Contribution to Customers’ Perceived Value","year":2022,"lang":"en","type":"article","venue":"Journal of Creating Value","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":22,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Manitoba","funders":"","keywords":"Marketing; Relationship marketing; Marketing management; Value (mathematics); Return on marketing investment; Marketing research; Business; Marketing strategy; Business value; Marketing mix; Customer lifetime value; Value proposition; Marketing science; Economics; Customer retention; Microeconomics; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.004480042,0.0001058579,0.0002459826,0.0004519307,0.0003357739,0.0001020237,0.0002685644,0.00002758322,0.00100479],"category_scores_gemma":[0.001272887,0.0001030117,0.0001747919,0.000406947,0.00003330616,0.0003568991,0.0001276932,0.0002187539,0.0000275584],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00009158869,"about_ca_system_score_gemma":0.00005171798,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00005475959,"about_ca_topic_score_gemma":0.000001387883,"domain_scores_codex":[0.9983552,0.0002226125,0.0006249513,0.0001294398,0.0005132857,0.0001545143],"domain_scores_gemma":[0.9981954,0.0002366155,0.0008847706,0.0001543098,0.0005067051,0.00002218949],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"bench_or_experimental","study_design_gemma":"observational","study_design_scores_codex":[0.008641831,0.001621756,0.2251422,0.0005363061,0.0005203845,0.00007745627,0.003067303,0.009240041,0.3084871,0.1347505,0.01271234,0.2952028],"study_design_scores_gemma":[0.001485399,0.0000349609,0.9582738,0.0001738538,0.0003995634,0.00004917866,0.002514074,0.000936159,0.0002857142,0.001143381,0.03447077,0.0002331161],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9962443,0.0001164313,0.0003178219,0.0003781542,0.0006380192,0.000176803,0.000004797144,0.0000212948,0.002102398],"genre_scores_gemma":[0.9986504,0.000007498179,0.0002260897,0.0003782208,0.0002673843,0.00001223295,0.000007642208,0.00001487446,0.0004356757],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7331316,"threshold_uncertainty_score":0.9999084,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01952116957232746,"score_gpt":0.258723849511411,"score_spread":0.2392026799390835,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}