{"id":"W4300862205","doi":"10.2501/jar-2022-022","title":"Foreign versus Local Consumer Culture Positioning when Entering Foreign Markets","year":2022,"lang":"en","type":"article","venue":"Journal of Advertising Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":4,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Guelph","funders":"","keywords":"Ethnocentrism; Advertising; Consumer ethnocentrism; Business; Marketing; Style (visual arts); Consumer Culture; Affect (linguistics); Psychology; Social psychology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.002149339,0.0001288993,0.0001961567,0.0007529941,0.001146781,0.0005255392,0.0004665372,0.00004785971,0.002031557],"category_scores_gemma":[0.0001997816,0.0001260977,0.0001622855,0.0005015852,0.0001328978,0.001166865,0.0003733549,0.0008237413,0.00007691378],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002888627,"about_ca_system_score_gemma":0.00008072603,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001006305,"about_ca_topic_score_gemma":0.00001106401,"domain_scores_codex":[0.9974988,0.0001182876,0.0005205247,0.0002129752,0.001272363,0.0003771147],"domain_scores_gemma":[0.9985131,0.0001217562,0.0003211694,0.0002109389,0.000793964,0.00003906386],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.008103538,0.0008146039,0.05782606,0.0004061856,0.0004323093,0.0006874916,0.001005106,0.0007263426,0.0268969,0.01396344,0.1428709,0.7462671],"study_design_scores_gemma":[0.01486308,0.0002892246,0.1506645,0.0009188973,0.0005576156,0.000837089,0.02599217,0.008105438,0.001390091,0.02099653,0.7741466,0.001238811],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9779421,0.001672986,0.002180029,0.0006377934,0.001366135,0.0003241739,0.000005424186,0.00005387873,0.0158175],"genre_scores_gemma":[0.9984422,0.00005300346,0.0002627302,0.0001312928,0.0003707152,0.000017815,0.0000162386,0.00002585568,0.0006801243],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7450283,"threshold_uncertainty_score":0.9988807,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06898455132850352,"score_gpt":0.3321723813321975,"score_spread":0.2631878300036939,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}