{"id":"W4307805697","doi":"10.3390/horticulturae8110990","title":"The Process of Creating a New Brand Name for a Fruit Variety: A Review and Suggested Improvements","year":2022,"lang":"en","type":"review","venue":"Horticulturae","topic":"Wine Industry and Tourism","field":"Business, Management and Accounting","cited_by":5,"is_retracted":false,"has_abstract":true,"ca_institutions":"Agriculture and Agri-Food Canada","funders":"","keywords":"Trademark; Competitor analysis; Context (archaeology); Business; Process (computing); Variety (cybernetics); Marketing; Advertising; Product (mathematics); Brand management; Intellectual property; Agency (philosophy); Brand awareness; Computer science; Sociology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0004642394,0.0003675588,0.001146675,0.00004872954,0.0004612229,0.0002561673,0.0003724814,0.0001356588,0.0002109545],"category_scores_gemma":[0.0006227202,0.0002088587,0.0003076623,0.000483812,0.00004650342,0.0003305233,0.0001785653,0.000337402,0.000006396786],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002570687,"about_ca_system_score_gemma":0.0001210213,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001624782,"about_ca_topic_score_gemma":0.000007903007,"domain_scores_codex":[0.9982588,0.00002221847,0.0007795516,0.0003773079,0.0002511754,0.000310936],"domain_scores_gemma":[0.9982601,0.0002230818,0.001088805,0.0002730194,0.0001308793,0.00002405331],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.000009265986,0.00004573874,0.00000930858,0.1231003,0.0003533497,0.000003882963,0.00005864884,2.122621e-7,4.757206e-7,0.0002741384,0.04127055,0.8348742],"study_design_scores_gemma":[0.0002750909,0.0000171286,0.00001106079,0.009835413,0.003238129,0.00001021946,0.00008841848,0.000007244661,3.055052e-7,0.000126361,0.9861257,0.0002649033],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"review","genre_gemma":"review","genre_scores_codex":[0.0000263815,0.9946669,0.000004737262,0.0006274596,0.0001414607,0.002798303,0.00002107695,0.00004392001,0.00166972],"genre_scores_gemma":[0.00001417236,0.9939402,0.00002088065,0.0004307939,0.001826168,0.0008046418,0.0001852425,0.00004590609,0.002732032],"genre_candidate":"review","genre_consensus":"review","teacher_disagreement_score":0.9448552,"threshold_uncertainty_score":0.8517012,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03841255067960433,"score_gpt":0.3028982254699178,"score_spread":0.2644856747903135,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}