{"id":"W4311783330","doi":"10.5267/j.ijdns.2022.11.001","title":"The effect of social media and word of mouth on buying interest and brand image in creative economic business","year":2022,"lang":"en","type":"article","venue":"International Journal of Data and Network Science","topic":"SMEs Development and Digital Marketing","field":"Social Sciences","cited_by":23,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Brand image; Word of mouth; Advertising; Social media; Business; Marketing; Brand management; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0006062164,0.0002444627,0.0002281138,0.0008224126,0.0003913159,0.001474363,0.0002161785,0.0004325927,0.005014465],"category_scores_gemma":[0.004832381,0.0001721531,0.000511736,0.0005654781,0.0005776103,0.00080385,0.0006219314,0.0008122807,0.0003332473],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004206286,"about_ca_system_score_gemma":0.0003371554,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002206043,"about_ca_topic_score_gemma":0.003134833,"domain_scores_codex":[0.9994234,0.0001842294,0.00005133268,0.000069595,0.000175727,0.00009571385],"domain_scores_gemma":[0.9931611,0.002887343,0.002530203,0.0001829131,0.0003884942,0.0008500579],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0002295532,0.0004618845,0.9832782,0.00006746991,0.0001091999,0.0003125897,0.002747913,0.00006801504,0.001005209,0.0002860456,0.0001493069,0.01128456],"study_design_scores_gemma":[0.000003717767,0.00008735312,0.9958552,0.00001663111,0.00004046445,0.0001211199,0.003034022,0.000275359,0.0001650108,0.0001393174,0.000254768,0.000007146753],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9969848,0.0001260766,0.00006552561,0.0001008256,0.000006084348,0.000007752555,0.00003364333,0.000002409492,0.002672884],"genre_scores_gemma":[0.9992087,0.00008529128,0.0001026949,0.0000279125,0.000008327742,0.000005364707,0.0000295519,0.000002284471,0.0005298806],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.005014465,"threshold_uncertainty_score":0.01677513,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02922048178603863,"score_gpt":0.3242009495216113,"score_spread":0.2949804677355726,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}