{"id":"W4311784907","doi":"10.5267/j.ijdns.2022.12.006","title":"Celebrity endorsement in social media contexts: understanding the role of advertising credibility, brand credibility, and brand satisfaction","year":2022,"lang":"en","type":"article","venue":"International Journal of Data and Network Science","topic":"SMEs Development and Digital Marketing","field":"Social Sciences","cited_by":18,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Credibility; Advertising; Psychology; Attractiveness; Trustworthiness; Structural equation modeling; Source credibility; Social media; Marketing; Business; Social psychology; Computer science; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.007041049,0.0000554519,0.0001235704,0.0001102427,0.0007267938,0.0002013802,0.0006791224,0.00001667838,0.00004313336],"category_scores_gemma":[0.0007202612,0.00004608537,0.00002019307,0.0003289357,0.0007179207,0.001157006,0.0007422846,0.0001649474,4.723113e-8],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002392293,"about_ca_system_score_gemma":0.0002870108,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002181798,"about_ca_topic_score_gemma":0.001555001,"domain_scores_codex":[0.9980153,0.0001911383,0.0003648571,0.0001792418,0.001078393,0.0001710543],"domain_scores_gemma":[0.9986638,0.0007947918,0.0002868509,0.0000765681,0.0001219383,0.000056078],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0002617283,0.00004263226,0.8625245,0.000004280127,0.00002707445,0.00000598501,0.01629311,0.00007371331,0.0002595856,0.00871149,0.0003567218,0.1114391],"study_design_scores_gemma":[0.001559837,0.00006923576,0.8000938,0.0001297254,0.00002465097,0.00004886694,0.06730394,0.002686455,0.00005510592,0.1226406,0.00519234,0.0001954696],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9951454,0.0006129243,0.0003260645,0.0009963266,0.0006905753,0.00008679899,0.00003111423,0.000003268647,0.002107536],"genre_scores_gemma":[0.9992672,0.0002214812,0.000161155,0.00005462004,0.0002861262,7.369376e-7,0.000003443451,0.000001974039,0.000003246404],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1139291,"threshold_uncertainty_score":0.5589983,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05419618780921528,"score_gpt":0.3332078609195099,"score_spread":0.2790116731102947,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}