{"id":"W4311962953","doi":"10.3846/btp.2022.17223","title":"BRAND POSITIONING STRATEGY IN THE COMPETITIVE ASPECT","year":2022,"lang":"en","type":"article","venue":"Verslas teorija ir praktika","topic":"Customer Service Quality and Loyalty","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"SWOT analysis; Competitor analysis; Originality; Marketing; Business; Attendance; Quarter (Canadian coin); Public relations; Competitive advantage; Advertising; Qualitative research; Sociology; Political science; Geography; Social science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001346165,0.0001766922,0.0001376809,0.001346391,0.001703679,0.005565025,0.0003332263,0.0006720556,0.004723321],"category_scores_gemma":[0.002354097,0.0001287241,0.000173741,0.001631731,0.002088426,0.002271634,0.00122938,0.0005575027,0.0005054532],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002009612,"about_ca_system_score_gemma":0.001539664,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003696112,"about_ca_topic_score_gemma":0.006176167,"domain_scores_codex":[0.9986093,0.0005110551,0.00004283891,0.0001285984,0.0004604949,0.0002476772],"domain_scores_gemma":[0.998408,0.0004388598,0.0004212061,0.00005750601,0.000340029,0.0003343385],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0003009125,0.0003878124,0.3698178,0.0006319135,0.0001198922,0.001984798,0.18298,0.0006171852,0.008246589,0.1128204,0.006920396,0.3151723],"study_design_scores_gemma":[0.00001477698,0.0005178598,0.4941894,0.0003335172,0.00006922731,0.001363089,0.3961102,0.001467285,0.001877903,0.01290414,0.09106381,0.00008867415],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9103545,0.0007837703,0.001589975,0.00119088,0.00006165032,0.00004143141,0.00003374706,0.0000152953,0.08592883],"genre_scores_gemma":[0.9968084,0.000154411,0.0003566605,0.00008400084,0.00001046204,0.000005780987,0.0000102733,0.000004244055,0.002565747],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.005565025,"threshold_uncertainty_score":0.01580107,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02182208666261774,"score_gpt":0.2462127072045666,"score_spread":0.2243906205419489,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}