{"id":"W4311981024","doi":"10.3390/businesses2040034","title":"A Conceptual Framework for Creating Brand Management Strategies","year":2022,"lang":"en","type":"article","venue":"Businesses","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":8,"is_retracted":false,"has_abstract":true,"ca_institutions":"FPInnovations; Université Laval; Natural Sciences and Engineering Research Council of Canada","funders":"Natural Sciences and Engineering Research Council of Canada","keywords":"Brand management; Business; Dimension (graph theory); Marketing; Brand equity; Quality (philosophy); Set (abstract data type); Brand awareness; Process (computing); Conceptual framework; Brand relationship; Conceptual model; Corporate branding; Customer relationship management; Knowledge management; Process management; Computer science; Mathematics; Sociology","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.0001933104,0.0001412091,0.0001414779,0.0001972136,0.000868811,0.0005794463,0.0002457836,0.00002810989,0.002048087],"category_scores_gemma":[0.00005355191,0.0001513933,0.00007288341,0.0004869691,0.00006862733,0.0007284844,0.0001870718,0.00009289455,0.00007740231],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002548697,"about_ca_system_score_gemma":0.00002371638,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00009838304,"about_ca_topic_score_gemma":0.0000155314,"domain_scores_codex":[0.9990009,0.000008877926,0.0002413933,0.000291864,0.0002470957,0.0002098636],"domain_scores_gemma":[0.9993697,0.00007158543,0.0001723331,0.0002238959,0.0001549343,0.000007578095],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001473108,0.0001939574,0.004389333,0.000259829,0.00004361679,0.000007139998,0.0001496255,0.0002488659,0.0003610459,0.9239348,0.006103572,0.06416094],"study_design_scores_gemma":[0.001571545,0.000006378269,0.1161528,0.00006283652,0.0002728658,0.000005756046,0.01422452,0.0004067089,0.00003426434,0.04410936,0.8226117,0.0005412725],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9478897,0.0006730928,0.03207522,0.001754746,0.002625162,0.001533585,0.00003595163,0.0005928612,0.01281962],"genre_scores_gemma":[0.9954398,0.00001506512,0.001511615,0.0007333396,0.0004124106,0.0007492897,0.0001347843,0.000027789,0.0009759262],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.8798254,"threshold_uncertainty_score":0.9988642,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04344582547764121,"score_gpt":0.2813693428665286,"score_spread":0.2379235173888875,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}