{"id":"W4311981024","doi":"10.3390/businesses2040034","title":"A Conceptual Framework for Creating Brand Management Strategies","year":2022,"lang":"en","type":"article","venue":"Businesses","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":8,"is_retracted":false,"has_abstract":true,"ca_institutions":"FPInnovations; Université Laval; Natural Sciences and Engineering Research Council of Canada","funders":"Natural Sciences and Engineering Research Council of Canada","keywords":"Brand management; Business; Dimension (graph theory); Marketing; Brand equity; Quality (philosophy); Set (abstract data type); Brand awareness; Process (computing); Conceptual framework; Brand relationship; Conceptual model; Corporate branding; Customer relationship management; Knowledge management; Process management; Computer science; Mathematics; Sociology","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.005753175,0.001331239,0.0004381746,0.005355122,0.003127663,0.01046821,0.003110167,0.003654729,0.006519092],"category_scores_gemma":[0.003928197,0.0005717986,0.001137494,0.003601361,0.01110163,0.01174475,0.003587458,0.003177994,0.001304205],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.005895656,"about_ca_system_score_gemma":0.005233273,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005309744,"about_ca_topic_score_gemma":0.004409165,"domain_scores_codex":[0.9969861,0.001641639,0.0002010106,0.0003772884,0.0005075479,0.0002865803],"domain_scores_gemma":[0.9976715,0.0009558342,0.0003295364,0.0002126389,0.0004909451,0.0003394993],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.000002305266,0.00001867254,0.0002092815,0.0000390998,0.000005114262,0.00004792299,0.002972154,0.0005173496,0.000102365,0.9882309,0.0006813137,0.007173365],"study_design_scores_gemma":[0.00001811613,0.00004623325,0.0005535309,0.0003873657,0.00001854191,0.0002368494,0.008828947,0.006230754,0.000228577,0.8749834,0.1084397,0.0000280135],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"methods","genre_gemma":"empirical","genre_scores_codex":[0.02277681,0.003392147,0.5226219,0.01831584,0.0003440401,0.001055203,0.0002874872,0.0003976073,0.4308091],"genre_scores_gemma":[0.5108839,0.002836382,0.4626492,0.001639468,0.0001460644,0.00168574,0.0003638492,0.0001099903,0.01968546],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01046821,"threshold_uncertainty_score":0.04277623,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04344582547764121,"score_gpt":0.2813693428665286,"score_spread":0.2379235173888875,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}