{"id":"W4312255151","doi":"10.1051/shsconf/202214803051","title":"The Research on the Effect of Non-Brand Relevance of Spokescharacters to Gen Z with Regulation of Conformity","year":2022,"lang":"en","type":"article","venue":"SHS Web of Conferences","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"McMaster University","funders":"","keywords":"Conformity; Relevance (law); Psychology; Affect (linguistics); Marketing; Social psychology; Advertising; Business; Political science; Communication; Law","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001771491,0.00006943804,0.0001672171,0.0001699727,0.0002086751,0.00003746384,0.0003512742,0.00001711355,0.0002362529],"category_scores_gemma":[0.0001414316,0.0000392539,0.00004519863,0.0004349862,0.0002565963,0.0001345003,0.00008643523,0.0001135835,0.00000572011],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000008096265,"about_ca_system_score_gemma":0.0002499149,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0005738028,"about_ca_topic_score_gemma":0.0001375183,"domain_scores_codex":[0.9988334,0.00007076022,0.0003009954,0.0001200189,0.0005748075,0.0001000857],"domain_scores_gemma":[0.9984118,0.0005384706,0.0003703023,0.000287461,0.0003859787,0.0000059729],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.005327957,0.0001483876,0.3834404,0.0005837227,0.0001161582,4.268812e-7,0.0002319679,0.0001448664,0.1611675,0.1470461,0.001475768,0.3003167],"study_design_scores_gemma":[0.0005916565,0.0001487644,0.9337428,0.0001257474,0.00005138159,2.258606e-7,0.0008342797,0.0003864003,0.04215408,0.0002411745,0.02164611,0.0000774236],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9901724,0.00002786155,0.000008298873,0.0005568129,0.0001031967,0.0005051949,0.000007654966,0.000005212854,0.008613373],"genre_scores_gemma":[0.9996821,0.00001489463,0.000003303832,0.00001594386,0.00001767175,0.00005908856,0.00000857665,0.000004263244,0.0001941782],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5503023,"threshold_uncertainty_score":0.2586804,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04831848868883416,"score_gpt":0.3040709854157858,"score_spread":0.2557524967269516,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}