{"id":"W4312577798","doi":"10.2196/35756","title":"Impact of Gamification on Consumers’ Favorability in Cause-Related Marketing Programs: Between-Subjects Experiments","year":2022,"lang":"en","type":"article","venue":"JMIR Serious Games","topic":"Educational Games and Gamification","field":"Psychology","cited_by":8,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Marketing; Psychology; Advertising; Business","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.0008510841,0.0001952975,0.0002884394,0.0002424744,0.00009590315,0.00001872534,0.0002477521,0.00009831888,0.001115192],"category_scores_gemma":[0.0000776632,0.0001999544,0.0001379428,0.0006190521,0.0001043967,0.00006383865,0.00005299683,0.0003238541,0.00003722898],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00044261,"about_ca_system_score_gemma":0.000125399,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0004767381,"about_ca_topic_score_gemma":0.00001800291,"domain_scores_codex":[0.997524,0.000743711,0.0005938478,0.0004973656,0.0003031843,0.0003379387],"domain_scores_gemma":[0.9986213,0.0002586289,0.0003951904,0.0005721066,0.00007379021,0.00007899415],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0003615774,0.00172323,0.9194835,0.00002669741,0.0001601938,0.00000344455,0.01419681,0.00005823741,0.001661283,0.0006471677,0.000495276,0.06118254],"study_design_scores_gemma":[0.000754407,0.0005180628,0.992178,0.00002347061,0.00001422519,0.000005653418,0.004753603,0.00002483551,0.00009950786,0.0001308735,0.001317709,0.0001796627],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9952686,0.0002999976,0.000002419097,0.0002971291,0.0003416282,0.00119171,0.00004071031,0.00007287501,0.002484968],"genre_scores_gemma":[0.9977846,0.000007138422,0.00004532032,0.00002419041,0.00002681004,0.001154417,0.0002541132,0.00003232241,0.0006711452],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.07269444,"threshold_uncertainty_score":0.9997979,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0430192999391983,"score_gpt":0.3801287910078726,"score_spread":0.3371094910686743,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}