{"id":"W4317378112","doi":"10.1016/j.bushor.2023.01.006","title":"Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning","year":2023,"lang":"en","type":"article","venue":"Business Horizons","topic":"Leadership, Courage, and Heroism Studies","field":"Psychology","cited_by":11,"is_retracted":false,"has_abstract":false,"ca_institutions":"Simon Fraser University","funders":"","keywords":"Archetype; HERO; Mythology; Storytelling; Narrative; Advertising; Sociology; Meaning (existential); Brand management; Aesthetics; Marketing; Business; Psychology; Art; Literature","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow"],"consensus_categories":[],"category_scores_codex":[0.0003100141,0.0003381489,0.0006556898,0.0002863249,0.0003112755,0.0001005471,0.000154342,0.0002111611,0.00007017994],"category_scores_gemma":[0.0002697964,0.0003052159,0.0001556937,0.001529087,0.0001827824,0.0002764084,0.00009998873,0.0001903527,0.00005672966],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002501124,"about_ca_system_score_gemma":0.00004644009,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0003858504,"about_ca_topic_score_gemma":0.0003708339,"domain_scores_codex":[0.998086,0.0001349893,0.0003429413,0.0005506649,0.0002981582,0.0005872967],"domain_scores_gemma":[0.9988559,0.0002671058,0.0001625282,0.0003975724,0.0002013971,0.0001155156],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"observational","study_design_scores_codex":[0.003173504,0.001402785,0.1037179,0.002725688,0.008479492,0.004962797,0.6665709,0.0001015968,0.05536458,0.008411336,0.1128844,0.03220506],"study_design_scores_gemma":[0.03093369,0.0009885648,0.4869485,0.002569268,0.001784445,0.000263225,0.4433967,0.0003958947,0.001216674,0.001659054,0.02655624,0.003287794],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9881056,0.0009603759,0.0001740127,0.00373046,0.0008640363,0.0003962584,0.00006063675,0.0004161279,0.005292499],"genre_scores_gemma":[0.9948735,0.0002090328,0.0001087585,0.00004927672,0.0002021441,0.00006604947,0.00005001652,0.00007443645,0.0043668],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3832307,"threshold_uncertainty_score":0.99994,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04784768177827839,"score_gpt":0.2917954588970233,"score_spread":0.2439477771187449,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}