{"id":"W4322491923","doi":"10.32920/22183744","title":"Is there a Benefit from being Green? Assessing Benefits from Marketing Sustainability by North American Hotels","year":2023,"lang":"en","type":"preprint","venue":"","topic":"Environmental Sustainability in Business","field":"Business, Management and Accounting","cited_by":3,"is_retracted":false,"has_abstract":true,"ca_institutions":"Toronto Metropolitan University","funders":"","keywords":"Marketing; Sustainability; Certification; Business; Revenue; Green marketing; Marketing strategy; Profit (economics); Marketing management; Marketing effectiveness; Return on marketing investment; Economics; Management","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001300295,0.00008444047,0.0001139378,0.00041502,0.0004658885,0.0008599853,0.0001194715,0.0002139418,0.002075637],"category_scores_gemma":[0.003334757,0.00008075897,0.0002013295,0.0004716932,0.0003955309,0.0005628268,0.0005516568,0.0003230935,0.0001390664],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004913096,"about_ca_system_score_gemma":0.0005307382,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.007911093,"about_ca_topic_score_gemma":0.02954184,"domain_scores_codex":[0.9995053,0.0002066617,0.00002288668,0.0000311466,0.0001503119,0.000083618],"domain_scores_gemma":[0.9971403,0.0008552894,0.0009440107,0.00009419994,0.0004747563,0.0004914377],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001565526,0.0002030764,0.9626283,0.00005957222,0.00005459621,0.00007652157,0.004103975,0.0001439098,0.001104664,0.0001645133,0.000714443,0.03058994],"study_design_scores_gemma":[0.000001786817,0.000105837,0.9905201,0.00001432844,0.00001276185,0.00003140332,0.008315103,0.0001035615,0.0001606663,0.00005610417,0.0006731313,0.000005092983],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9986186,0.00004564532,0.00002215871,0.0001448087,0.000002234679,0.000002413748,0.0000161449,9.819659e-7,0.001147023],"genre_scores_gemma":[0.9996225,0.00007307278,0.00005447202,0.00003695532,0.000003883449,0.000001798915,0.00001899161,5.57799e-7,0.000187856],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.007911093,"threshold_uncertainty_score":0.01573008,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.016120985444032,"score_gpt":0.2413554737755855,"score_spread":0.2252344883315535,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}