{"id":"W4328024715","doi":"10.5267/j.uscm.2023.2.013","title":"The antecedents and consequence of brand coolness: A case of millennial consumers toward fashion clothing brands","year":2023,"lang":"en","type":"article","venue":"Uncertain Supply Chain Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":8,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Clothing; Brand equity; Advertising; Context (archaeology); Brand extension; Brand awareness; Dimension (graph theory); Brand management; Business; Marketing; Psychology; Mathematics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001042016,0.0002034992,0.0002634171,0.0004287282,0.0003744298,0.00020581,0.0002910512,0.00006243957,0.00008228025],"category_scores_gemma":[0.00008688603,0.0001703074,0.00009386015,0.0007307374,0.0004018281,0.0003148135,0.0002600969,0.0001027507,0.00003797628],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002612176,"about_ca_system_score_gemma":0.00001631384,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001112013,"about_ca_topic_score_gemma":0.0003793457,"domain_scores_codex":[0.9983636,0.00004630729,0.0005776461,0.0003568473,0.0003502126,0.0003054484],"domain_scores_gemma":[0.9988876,0.0001880681,0.0003571245,0.0003630106,0.0001814361,0.00002279033],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0008299468,0.0002453453,0.07687105,0.003888874,0.0005149099,0.001637563,0.002245634,0.0001492649,0.007117453,0.02984351,0.007156118,0.8695003],"study_design_scores_gemma":[0.0230939,0.00009110442,0.6920093,0.002239823,0.002516459,0.0007056471,0.09804988,0.03670897,0.00178991,0.009508477,0.1301365,0.003149985],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9965211,0.0003329835,0.0002001561,0.001142532,0.0005022087,0.0007358287,0.00001895008,0.0001035318,0.0004426682],"genre_scores_gemma":[0.9978497,0.00101213,0.00004242625,0.0001356538,0.00004295909,0.00008878396,0.00004869994,0.00002105769,0.0007585799],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.8663504,"threshold_uncertainty_score":0.6944935,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03176792796128924,"score_gpt":0.2730861233583479,"score_spread":0.2413181953970586,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}