{"id":"W4328024715","doi":"10.5267/j.uscm.2023.2.013","title":"The antecedents and consequence of brand coolness: A case of millennial consumers toward fashion clothing brands","year":2023,"lang":"en","type":"article","venue":"Uncertain Supply Chain Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":8,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Clothing; Brand equity; Advertising; Context (archaeology); Brand extension; Brand awareness; Dimension (graph theory); Brand management; Business; Marketing; Psychology; Mathematics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0008565456,0.0001409569,0.0001633444,0.0005592201,0.00201766,0.001163938,0.00024735,0.0005562624,0.002068085],"category_scores_gemma":[0.001904276,0.0002138823,0.0002582269,0.0004293885,0.001425328,0.0008055265,0.001065442,0.001004484,0.00007137095],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0008595212,"about_ca_system_score_gemma":0.0006160641,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.007565933,"about_ca_topic_score_gemma":0.01303554,"domain_scores_codex":[0.9997528,0.00008280679,0.00001262909,0.00002531008,0.00004925422,0.00007717132],"domain_scores_gemma":[0.9990236,0.0003812299,0.0003066337,0.00006393408,0.00006495941,0.000159698],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001883048,0.0006413667,0.7684565,0.00006786779,0.00004095386,0.01854229,0.1875157,0.0001856005,0.003594175,0.004681188,0.0002823793,0.01580376],"study_design_scores_gemma":[0.00001509277,0.0002778945,0.649125,0.00005105643,0.00005398716,0.0086931,0.3333478,0.001360148,0.001339811,0.00219325,0.00350138,0.00004159878],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.999299,0.00001957517,0.00003695118,0.00008492319,0.000001325683,0.000002277538,0.0000019283,5.212925e-7,0.0005534007],"genre_scores_gemma":[0.9997208,0.00003360539,0.00005707215,0.00002276858,0.000001700105,0.000001119967,0.000002988895,4.312832e-7,0.0001595623],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.007565933,"threshold_uncertainty_score":0.0150438,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03176792796128924,"score_gpt":0.2730861233583479,"score_spread":0.2413181953970586,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}