{"id":"W4328095117","doi":"10.54691/bcpbm.v38i.4083","title":"Research on the Risks and Strategies of Using Viral Marketing in the New Media Age","year":2023,"lang":"en","type":"article","venue":"BCP Business & Management","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"HEC Montréal","funders":"","keywords":"Viral marketing; Exaggeration; Marketing; Reputation; Business; Quality (philosophy); The Internet; Digital marketing; Diversity (politics); Process (computing); Variety (cybernetics); Marketing research; Advertising; Public relations; Psychology; Computer science; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01006944,0.00007910139,0.0001124011,0.0001855986,0.0004390921,0.0002704518,0.0003996202,0.00004343656,0.00001689961],"category_scores_gemma":[0.001235269,0.00005116828,0.00002425869,0.001819912,0.0004266868,0.0001377782,0.000173159,0.0001585518,0.000008880867],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004101369,"about_ca_system_score_gemma":0.00009082002,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004670319,"about_ca_topic_score_gemma":0.001723434,"domain_scores_codex":[0.9974514,0.0009997974,0.0001677677,0.0001732203,0.0008458213,0.0003619453],"domain_scores_gemma":[0.9975151,0.002158225,0.00005520971,0.000170873,0.00006611088,0.00003441205],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0001252306,0.00009970278,0.001195628,0.0002194466,0.0000395714,0.0001728127,0.04699298,0.0003559909,0.00002455806,0.1879421,0.009599376,0.7532327],"study_design_scores_gemma":[0.0001396313,0.000002191338,0.759569,0.0002085146,0.000008978345,8.569523e-8,0.2103255,0.00003630545,0.000001006056,0.02179254,0.007845104,0.00007117241],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8861111,0.00005679171,0.000002298892,0.004566999,0.0001904549,0.0003446617,0.000001326247,0.00003195748,0.1086943],"genre_scores_gemma":[0.9986545,0.0003406385,0.00004461451,0.00004678918,0.0002097145,0.00001755177,0.000001760102,0.000008409177,0.0006759805],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7583734,"threshold_uncertainty_score":0.7060156,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2427490377074931,"score_gpt":0.4258116382288542,"score_spread":0.1830626005213611,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}