{"id":"W4353077688","doi":"10.1108/sbm-07-2022-0064","title":"The challenge of renewing a varsity sport brand: a mixed-methods approach","year":2023,"lang":"en","type":"article","venue":"Sport Business and Management An International Journal","topic":"Sports, Gender, and Society","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université de Montréal; Université du Québec à Montréal","funders":"","keywords":"Originality; Leverage (statistics); Perception; Marketing; Value (mathematics); Psychology; Brand management; Institution; Multimethodology; Sports marketing; Sociology; Qualitative research; Public relations; Business; Marketing management; Political science; Pedagogy; Relationship marketing; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.1026093,0.001376052,0.001372457,0.006186918,0.005401589,0.007513212,0.003898822,0.002242653,0.007175105],"category_scores_gemma":[0.05822519,0.0008724598,0.001576873,0.003631186,0.004668869,0.004298923,0.005990466,0.002047659,0.000779209],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.006866187,"about_ca_system_score_gemma":0.0119625,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004677105,"about_ca_topic_score_gemma":0.01073083,"domain_scores_codex":[0.9164287,0.07153095,0.002650339,0.003389777,0.00467535,0.001324962],"domain_scores_gemma":[0.91383,0.06573578,0.004124241,0.005918766,0.009112183,0.001278969],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"qualitative","study_design_scores_codex":[0.001477583,0.005210537,0.02583961,0.01363891,0.001019264,0.00138514,0.2883748,0.002277579,0.003885977,0.1044135,0.005819824,0.5466573],"study_design_scores_gemma":[0.001847326,0.01029766,0.0271666,0.01718028,0.001655678,0.001192681,0.5792492,0.01443873,0.01156834,0.1622502,0.1726803,0.0004730372],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.4584054,0.01304487,0.329289,0.01066596,0.001595595,0.1421362,0.001356335,0.0003067266,0.04319982],"genre_scores_gemma":[0.4169073,0.003602022,0.433972,0.005586171,0.0002520007,0.1310179,0.0003338342,0.000117629,0.008211198],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1026093,"threshold_uncertainty_score":0.5426562,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04316241281552417,"score_gpt":0.353398340498517,"score_spread":0.3102359276829928,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}