{"id":"W4353084928","doi":"10.1108/tcj-07-2021-0098","title":"Upscaling brand image: UNIQLO Japan","year":2023,"lang":"en","type":"article","venue":"The CASE Journal","topic":"Management and Marketing Education","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of British Columbia; Simon Fraser University","funders":"","keywords":"Casual; Brand extension; Brand management; Brand equity; Brand awareness; Corporate branding; Marketing; Advertising; Business; Perception; Value (mathematics); Originality; Sociology; Psychology; Computer science; Qualitative research; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003354051,0.000456058,0.0004484845,0.002285637,0.004264595,0.004723424,0.00110342,0.001068443,0.01503824],"category_scores_gemma":[0.004047493,0.0007987082,0.0004884918,0.003873687,0.001236312,0.00298837,0.003741089,0.001624469,0.002315394],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.007514087,"about_ca_system_score_gemma":0.004915609,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.02903466,"about_ca_topic_score_gemma":0.05911821,"domain_scores_codex":[0.9981103,0.0003670272,0.0001365788,0.0003782189,0.0005054552,0.000502449],"domain_scores_gemma":[0.9946358,0.000811505,0.0009574685,0.000484538,0.002102396,0.001008304],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"qualitative","study_design_scores_codex":[0.001702981,0.004363826,0.5227056,0.002502078,0.0001420408,0.006276942,0.2015778,0.0005289908,0.008285338,0.009139571,0.01904045,0.2237344],"study_design_scores_gemma":[0.0001319607,0.001957416,0.5562856,0.0006861971,0.0002605198,0.0009189401,0.3414762,0.001031206,0.003472672,0.001451155,0.09219286,0.0001353962],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9454821,0.0003991933,0.001070792,0.0006838628,0.00007009066,0.00206383,0.001073401,0.00004785163,0.04910871],"genre_scores_gemma":[0.9516398,0.00108591,0.006776221,0.001417132,0.0001013168,0.002627395,0.001463163,0.00009679237,0.03479232],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.02903466,"threshold_uncertainty_score":0.05773127,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01984617597401211,"score_gpt":0.252511084685013,"score_spread":0.2326649087110009,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}