{"id":"W4360776535","doi":"10.5267/j.ijdns.2023.3.012","title":"The impact of social media marketing on purchase intention: The mediating role of brand trust and image","year":2023,"lang":"en","type":"article","venue":"International Journal of Data and Network Science","topic":"Organizational and Employee Performance","field":"Computer Science","cited_by":53,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Social media; Advertising; Brand image; Context (archaeology); Variance (accounting); Brand awareness; Exploratory research; Psychology; Sample (material); Marketing; Structural equation modeling; Business; Sociology; Computer science; Mathematics; Statistics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003177738,0.00005350268,0.00008701746,0.00008336069,0.0002912933,0.0001746176,0.00175428,0.00001232301,0.000003920141],"category_scores_gemma":[0.0007221152,0.00002793597,0.00002684832,0.0005542794,0.0004261073,0.0009323041,0.000729892,0.0001009033,7.274523e-7],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00001392787,"about_ca_system_score_gemma":0.0001256409,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.000005344922,"about_ca_topic_score_gemma":0.000002531461,"domain_scores_codex":[0.998807,0.00004526685,0.0002879776,0.0001156184,0.0006186391,0.000125506],"domain_scores_gemma":[0.9983762,0.0007251314,0.0003447095,0.0001399373,0.0003726928,0.00004131713],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0006362164,0.000137136,0.1480264,0.00002697636,0.0003097157,0.00002704178,0.01293679,0.002211437,0.02175148,0.02147222,0.01052705,0.7819375],"study_design_scores_gemma":[0.0005460694,0.0001258849,0.7371231,0.0001223188,0.00001084493,0.0001192532,0.0006146592,0.2534865,0.0009400379,0.006154776,0.0006546444,0.0001018866],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9954365,0.0002234396,0.001528536,0.002149918,0.0004621109,0.00003239878,0.00003722637,0.000005371308,0.0001245301],"genre_scores_gemma":[0.9983657,0.0004649196,0.0007807531,0.00002375298,0.0003525755,2.541651e-7,0.000004278214,0.00000216337,0.000005574086],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7818356,"threshold_uncertainty_score":0.3259918,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0191280157426762,"score_gpt":0.3033293868221412,"score_spread":0.284201371079465,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}