{"id":"W4360994752","doi":"10.7769/gesec.v14i3.1846","title":"Alavancagem de marca: um estudo de caso","year":2023,"lang":"pt","type":"article","venue":"Revista de Gestão e Secretariado (Management and Administrative Professional Review)","topic":"Business and Management Studies","field":"Decision Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Encana (Canada)","funders":"","keywords":"Humanities; Political science; Philosophy","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003123751,0.0005216286,0.0005156715,0.002220856,0.004472467,0.004999399,0.001157803,0.001303206,0.007842462],"category_scores_gemma":[0.0193524,0.000589633,0.0004763642,0.002646406,0.003017553,0.003031214,0.004293527,0.001241425,0.001275733],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002321928,"about_ca_system_score_gemma":0.004219878,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.02153981,"about_ca_topic_score_gemma":0.0324642,"domain_scores_codex":[0.9966052,0.00112668,0.0002202016,0.0006644179,0.0009030608,0.0004805877],"domain_scores_gemma":[0.9908153,0.003503269,0.002151969,0.0008822065,0.001560616,0.001086589],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.000408029,0.0006233527,0.5526565,0.0009194186,0.00007473554,0.03638795,0.263261,0.0004677931,0.005045949,0.01367941,0.007600982,0.1188748],"study_design_scores_gemma":[0.00005146913,0.0009972714,0.3681803,0.001271202,0.0001557536,0.03371673,0.401989,0.00238286,0.003110845,0.008641079,0.1793417,0.0001617788],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9602941,0.001419307,0.002123994,0.001381764,0.00009283588,0.000328801,0.0002428375,0.00008112408,0.0340352],"genre_scores_gemma":[0.9901782,0.000864252,0.001246672,0.0001874782,0.00004076662,0.0001121996,0.0001396674,0.00003164237,0.007199169],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.02153981,"threshold_uncertainty_score":0.04282886,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1105405603381825,"score_gpt":0.4144086777843919,"score_spread":0.3038681174462094,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}