{"id":"W4362706369","doi":"10.1108/ijsms-07-2022-0140","title":"New platform and new excitement? Exploring young educated sport customers' perceptions of watching live sports on OTT services","year":2023,"lang":"en","type":"article","venue":"International Journal of Sports Marketing and Sponsorship","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":21,"is_retracted":false,"has_abstract":true,"ca_institutions":"Brock University","funders":"","keywords":"Fandom; Advertising; Perception; Psychology; Value (mathematics); Service (business); Quality (philosophy); Originality; Usability; Marketing; Business; Social psychology; Sociology; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.006303842,0.0001711401,0.000307118,0.0005132403,0.0002315964,0.0001831289,0.0002874878,0.00009473935,0.0001858499],"category_scores_gemma":[0.001018256,0.000164805,0.0001209295,0.0002912901,0.0001090211,0.0005691595,0.00007016982,0.0002786432,0.000004382655],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00009586143,"about_ca_system_score_gemma":0.0003310656,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001003428,"about_ca_topic_score_gemma":0.0001096029,"domain_scores_codex":[0.9974459,0.0001125828,0.000643919,0.0002151994,0.001278136,0.0003042121],"domain_scores_gemma":[0.9978727,0.0007692426,0.0005984483,0.00008099461,0.0002846367,0.0003940136],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001799082,0.00007441184,0.7531602,0.0000647522,0.0001366709,0.0003152128,0.05173724,0.00003910401,0.00005698352,0.001478817,0.0008321803,0.1903054],"study_design_scores_gemma":[0.0004579033,0.00004820516,0.9286984,0.001810969,0.00004522147,0.00005567023,0.06133243,0.00001661088,0.00001157655,0.001083153,0.006231152,0.0002086972],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9867153,0.0001097068,0.000003490547,0.001075538,0.002022117,0.00009187426,0.000004278667,0.0000496342,0.009928088],"genre_scores_gemma":[0.9925728,0.002330634,0.0002249824,0.00006142183,0.001207812,0.000001749083,0.000008605061,0.00002009375,0.003571876],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1900966,"threshold_uncertainty_score":0.6720554,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03546828101560914,"score_gpt":0.3060359752505135,"score_spread":0.2705676942349043,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}