{"id":"W4363609226","doi":"10.1007/978-3-658-40429-1_6","title":"Intentional Viewing of Skippable Ads on YouTube: An Exploratory Study","year":2023,"lang":"en","type":"book-chapter","venue":"European Advertising Academy","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":3,"is_retracted":false,"has_abstract":false,"ca_institutions":"Mount Royal University","funders":"","keywords":"Psychology; Exploratory research; Advertising; Internet privacy; Computer science; Sociology; Business; Social science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001626935,0.0003452813,0.0003471008,0.001514161,0.002311052,0.002150222,0.0006326501,0.0008146057,0.003371587],"category_scores_gemma":[0.007078251,0.0004906087,0.0002863409,0.001025446,0.001031164,0.001633566,0.001494344,0.001079897,0.0009834184],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00129364,"about_ca_system_score_gemma":0.001171384,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.02636193,"about_ca_topic_score_gemma":0.05541341,"domain_scores_codex":[0.9990828,0.000338922,0.00004585848,0.0001179542,0.0002169409,0.0001974352],"domain_scores_gemma":[0.9944945,0.003062417,0.0008843289,0.0002865462,0.0006819335,0.0005902688],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0005377729,0.006944995,0.6532357,0.0001845535,0.00006036131,0.001402812,0.309178,0.0000665753,0.005925753,0.001553802,0.001386917,0.01952286],"study_design_scores_gemma":[0.0000324673,0.001301975,0.7581268,0.0000818361,0.0000525642,0.0008013815,0.234357,0.0004406989,0.001000097,0.0003293218,0.003431299,0.00004453924],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9968631,0.00002992161,0.00006460356,0.00002363439,0.000002830181,0.00004958388,0.00006987096,0.000002330136,0.002894001],"genre_scores_gemma":[0.9950501,0.0001263933,0.0002535947,0.0001021027,0.000009166983,0.0001399392,0.0002021151,0.00001254056,0.004103994],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.02636193,"threshold_uncertainty_score":0.05241698,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.08285470969753801,"score_gpt":0.3282084511515027,"score_spread":0.2453537414539647,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}