{"id":"W4379987667","doi":"10.54691/bcpbm.v46i.5076","title":"Financial and Marketing Performance of P&G and Unilever","year":2023,"lang":"en","type":"article","venue":"BCP Business & Management","topic":"Corporate Social Responsibility Reporting","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of British Columbia","funders":"","keywords":"SWOT analysis; Corporate social responsibility; Business; Sustainability; Marketing; Green marketing; Marketing strategy; Sustainable development; Financial services; Social responsibility; Accounting; Finance; Public relations; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001583732,0.0001821927,0.0002531897,0.0003861288,0.0002200664,0.0001062771,0.000127633,0.00005411159,0.00004033723],"category_scores_gemma":[0.0005876122,0.0001856373,0.00003341979,0.001645175,0.0001173974,0.0005772798,0.0007524983,0.00007548594,0.00004661483],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002070862,"about_ca_system_score_gemma":0.00002202263,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001202291,"about_ca_topic_score_gemma":0.00005444379,"domain_scores_codex":[0.9985685,0.00001684143,0.0004201421,0.0003691969,0.0003168351,0.0003085368],"domain_scores_gemma":[0.9990838,0.00007066825,0.0003592876,0.0002519461,0.0002226519,0.00001165526],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.000237507,0.00004249152,0.09873064,0.003497314,0.00003276347,0.00004324164,0.00006319788,0.0001014839,0.0004030276,0.001791444,0.001360597,0.8936963],"study_design_scores_gemma":[0.0003241675,8.516782e-7,0.9692258,0.0001674894,0.00005349137,0.000001544004,0.0001180716,0.0008122417,0.000006665526,0.00138546,0.02771112,0.0001931419],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9961959,0.00006536967,0.00001617177,0.0004240644,0.0002248781,0.0003512801,0.000001104059,0.000156877,0.002564325],"genre_scores_gemma":[0.9970786,0.0001627169,0.0003271731,0.0001520776,0.0002451378,0.00002343084,0.00001743436,0.00002738854,0.001966021],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.8935031,"threshold_uncertainty_score":0.7570069,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02406336246437465,"score_gpt":0.235275401120039,"score_spread":0.2112120386556643,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}