{"id":"W4380519735","doi":"10.1123/ijsc.2023-0148","title":"The Kraken Awakens: Exploring the Digital Launch of a New Sport Team Brand During a Global Pandemic","year":2023,"lang":"en","type":"article","venue":"International Journal of Sport Communication","topic":"Sport and Mega-Event Impacts","field":"Social Sciences","cited_by":5,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Guelph","funders":"","keywords":"Conversation; Logo (programming language); Advertising; Social media; Public relations; Psychology; Sociology; Business; Political science; Computer science; Communication","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002090675,0.0003460075,0.0002455382,0.0007755078,0.005620074,0.005804973,0.000694892,0.002042589,0.003915322],"category_scores_gemma":[0.004104997,0.0003667477,0.0003051528,0.0005665036,0.004456616,0.004869936,0.004972391,0.003236377,0.0005323411],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002363376,"about_ca_system_score_gemma":0.001505128,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.006869573,"about_ca_topic_score_gemma":0.0177897,"domain_scores_codex":[0.9987355,0.0006682029,0.00002233467,0.0001055074,0.0001715645,0.0002968256],"domain_scores_gemma":[0.9985077,0.0007331969,0.0002374357,0.00007505598,0.0001515878,0.0002948925],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.0002998725,0.0002135698,0.03276452,0.0004014484,0.00004791384,0.003178424,0.9003437,0.0002659511,0.004006109,0.01113353,0.01191213,0.03543274],"study_design_scores_gemma":[0.000007264382,0.0001580657,0.01450955,0.0002366332,0.00002093796,0.0003486669,0.9298828,0.0002277047,0.0005810707,0.001888444,0.05211242,0.0000265716],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9403386,0.0007961236,0.001273201,0.0113577,0.0005197676,0.00007628022,0.00009492567,0.00004322684,0.04550026],"genre_scores_gemma":[0.9920565,0.0006111964,0.0005577463,0.00212434,0.0001343497,0.00003341684,0.0000419557,0.00003857801,0.004401871],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.006869573,"threshold_uncertainty_score":0.01714754,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.08379814549501209,"score_gpt":0.3637713295784561,"score_spread":0.2799731840834441,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}