{"id":"W4380537423","doi":"10.5267/j.ijdns.2023.5.018","title":"Impact of digital marketing on consumer behavior: A quantitative analysis on fast fashion industry in the KSA","year":2023,"lang":"en","type":"article","venue":"International Journal of Data and Network Science","topic":"Organizational and Employee Performance","field":"Computer Science","cited_by":6,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"King Faisal University","keywords":"Marketing; Digital marketing; Descriptive statistics; Sample (material); Business; Fashion industry; Data collection; Consumer behaviour; Advertising; Regression analysis; Statistics; Clothing; Mathematics; Geography","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001750415,0.00006776142,0.0001140322,0.0004622827,0.00008096624,0.0002668953,0.002098933,0.00003282249,0.000005939905],"category_scores_gemma":[0.0002614199,0.00004166341,0.00004102766,0.002473061,0.0001507848,0.001538906,0.0003562955,0.000272351,0.000004738973],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003501922,"about_ca_system_score_gemma":0.0001488625,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.000005508494,"about_ca_topic_score_gemma":0.000004663925,"domain_scores_codex":[0.9985564,0.00004746068,0.0002753794,0.0001816417,0.0007991861,0.0001399441],"domain_scores_gemma":[0.9988269,0.0004217741,0.0002425577,0.0002256633,0.0002385297,0.00004463012],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.00006398027,0.0001049515,0.9648905,0.000001192137,0.00009212275,0.00005125861,0.0004855116,0.01375501,0.00007919368,0.001535032,0.0009720825,0.01796921],"study_design_scores_gemma":[0.0001482508,0.0001606098,0.9431342,0.00005043839,0.00001434366,0.00003993721,0.0001076381,0.05611648,0.000008369286,0.0001224807,0.00004377624,0.00005350172],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9965405,0.00001574459,0.002506048,0.0005415708,0.0001832795,0.00003144994,0.00005262298,0.000004565942,0.000124197],"genre_scores_gemma":[0.9992165,0.00006868313,0.0005474336,0.00007324187,0.00007014238,4.747033e-7,0.00001369292,0.000001794186,0.000008027795],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.04236147,"threshold_uncertainty_score":0.3900374,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0536912098249974,"score_gpt":0.3649381973893989,"score_spread":0.3112469875644015,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}