{"id":"W4380537425","doi":"10.5267/j.ijdns.2023.3.023","title":"The role of digital marketing, word of mouth (WoM) and service quality on purchasing decisions of online shop products","year":2023,"lang":"en","type":"article","venue":"International Journal of Data and Network Science","topic":"Consumer Behavior and Marketing Influence","field":"Business, Management and Accounting","cited_by":8,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Purchasing; Marketing; Likert scale; Word of mouth; Business; Service (business); Quality (philosophy); Service quality; Advertising; Simple random sample; Digital marketing; Structural equation modeling; Computer science; Mathematics; Statistics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002124044,0.0001960768,0.0002767325,0.0007340431,0.000335653,0.001773186,0.0001610369,0.000417632,0.003688377],"category_scores_gemma":[0.01536725,0.0001614429,0.0005078621,0.000657242,0.0005730937,0.001201243,0.0004622148,0.0006783485,0.0002473741],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0005186781,"about_ca_system_score_gemma":0.000619554,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001394418,"about_ca_topic_score_gemma":0.002358802,"domain_scores_codex":[0.9981679,0.0008821388,0.0001454604,0.0001494833,0.0004766712,0.0001784136],"domain_scores_gemma":[0.9707958,0.02048139,0.006016212,0.000393206,0.001289136,0.001024388],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001057295,0.001414874,0.8976461,0.0005052951,0.0002479189,0.0005518954,0.006239901,0.0004475313,0.004842379,0.001409092,0.0003979904,0.08523972],"study_design_scores_gemma":[0.00002140965,0.0007021682,0.9878448,0.0001104883,0.0001616636,0.0003051796,0.005825575,0.00182117,0.001045936,0.0008164678,0.001315654,0.00002948151],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9952938,0.0004165556,0.000360375,0.0002122685,0.000009867305,0.00004128142,0.00004017516,0.000003154611,0.003622551],"genre_scores_gemma":[0.9982199,0.0002644347,0.0007869736,0.00006694755,0.0000111631,0.00001228072,0.00002714766,0.000003047743,0.0006078991],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.003688377,"threshold_uncertainty_score":0.01233882,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06281119140463459,"score_gpt":0.3403640616016779,"score_spread":0.2775528701970433,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}