{"id":"W4382541189","doi":"10.1177/00222437231187630","title":"Divergent Versus Relevant Ads: How Creative Ads Affect Purchase Intention for New Products","year":2023,"lang":"en","type":"article","venue":"Journal of Marketing Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":23,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Alberta","funders":"Humanities and Social Sciences Youth Foundation, Ministry of Education of the People's Republic of China; China Postdoctoral Science Foundation; National Natural Science Foundation of China","keywords":"Persuasion; Goldilocks principle; Advertising; Product (mathematics); Affect (linguistics); Marketing; Business; Psychology; Social psychology; Communication","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002602555,0.0003048129,0.0003041484,0.0005920967,0.0004384337,0.002393535,0.0003768295,0.001025748,0.005304269],"category_scores_gemma":[0.01598343,0.0002603018,0.0007210837,0.0004060959,0.0007967314,0.001279415,0.0005980349,0.001792125,0.0006666334],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0005116669,"about_ca_system_score_gemma":0.0003761798,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003039037,"about_ca_topic_score_gemma":0.002857027,"domain_scores_codex":[0.9987424,0.0005974513,0.00008479392,0.0001549549,0.0003203131,0.000100147],"domain_scores_gemma":[0.9774106,0.01717742,0.00270262,0.0006533776,0.0007314447,0.001324474],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.002507631,0.004798104,0.9494514,0.0001850073,0.0003261128,0.0002129999,0.009262145,0.0004234546,0.003861957,0.001879683,0.0005369689,0.02655463],"study_design_scores_gemma":[0.0001040163,0.001356271,0.9871372,0.0000780504,0.0002919546,0.0001421694,0.004267865,0.002569119,0.00140105,0.00150108,0.001107087,0.00004407337],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9961495,0.0001134845,0.0001321491,0.0001146449,0.00001212458,0.00001974108,0.00002950054,0.000003565603,0.003425368],"genre_scores_gemma":[0.9982039,0.00009769587,0.0002392416,0.00008639458,0.00001178321,0.00001701327,0.00005940888,0.000005012622,0.001279499],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.005304269,"threshold_uncertainty_score":0.0177446,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2122184280551446,"score_gpt":0.3925798042733335,"score_spread":0.1803613762181889,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}