{"id":"W4384468425","doi":"10.54097/ehss.v16i.9583","title":"The Implementation of Digital Marketing in Brand Promotion","year":2023,"lang":"en","type":"article","venue":"Journal of Education Humanities and Social Sciences","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":7,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Alberta","funders":"","keywords":"Digital marketing; Business; Marketing; Social media; Return on marketing investment; Promotion (chess); Brand awareness; Advertising; Marketing research; Search engine optimization; Brand equity; Digital media; Brand management; Marketing mix; The Internet; Computer science; World Wide Web; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00486253,0.00062496,0.0003643496,0.002487236,0.002827972,0.01241787,0.0007817622,0.002753592,0.009849563],"category_scores_gemma":[0.005683247,0.0004268295,0.0005348333,0.002605317,0.01119162,0.0107401,0.004758724,0.003458449,0.002281432],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004416237,"about_ca_system_score_gemma":0.004523381,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002267386,"about_ca_topic_score_gemma":0.001648036,"domain_scores_codex":[0.9958724,0.002061115,0.0001452115,0.0004043055,0.001225634,0.0002913529],"domain_scores_gemma":[0.9960892,0.001948665,0.0004652628,0.0004428069,0.0006887023,0.0003653654],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00001909303,0.000102564,0.0009229828,0.0004003617,0.00001385064,0.00009224306,0.002238934,0.0002606888,0.0005680468,0.8625957,0.004322034,0.1284635],"study_design_scores_gemma":[0.00002298566,0.0001452867,0.003502867,0.001675633,0.00004094726,0.0004227953,0.003118202,0.001113714,0.002004292,0.3630782,0.6248275,0.00004755041],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.014702,0.02478753,0.04106491,0.02841189,0.002077858,0.000288293,0.00005357362,0.0002069524,0.888407],"genre_scores_gemma":[0.7503964,0.04483154,0.07358124,0.01825888,0.002713455,0.0006251117,0.00008510007,0.0002458512,0.1092625],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01241787,"threshold_uncertainty_score":0.0329501,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.07072377320074877,"score_gpt":0.3906598902734003,"score_spread":0.3199361170726515,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}