{"id":"W4385312781","doi":"10.1177/00222429231193371","title":"Assessing the Multichannel Impact of Brand Store Entry by a Digital-Native Grocery Brand","year":2023,"lang":"en","type":"article","venue":"Journal of Marketing","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":18,"is_retracted":false,"has_abstract":true,"ca_institutions":"Tellabs (Canada)","funders":"Fonds Wetenschappelijk Onderzoek","keywords":"Business; Advertising; Brand management; Brand awareness; Brand extension; Brand equity; Marketing; Profit (economics); Economics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.004432557,0.0001867037,0.0003401313,0.0003427789,0.0002392354,0.0007653449,0.0002945045,0.00005690485,0.0001272858],"category_scores_gemma":[0.002528382,0.0001223681,0.0003172422,0.0007359598,0.00006726511,0.002272677,0.0001713947,0.0003347564,0.000006654949],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004339941,"about_ca_system_score_gemma":0.00005974801,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00007017742,"about_ca_topic_score_gemma":0.000003507229,"domain_scores_codex":[0.998395,0.00009982751,0.0006097698,0.0001377665,0.0004548155,0.000302815],"domain_scores_gemma":[0.9966835,0.001745959,0.001058496,0.0001314652,0.0003562597,0.00002430449],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0007957635,0.0001240641,0.8215957,0.0003623013,0.0003129921,0.00007625744,0.0006120041,0.0002015818,0.00584083,0.000004161142,0.02747533,0.142599],"study_design_scores_gemma":[0.001709909,0.00002336514,0.9844655,0.0008431912,0.0002541531,0.00004202603,0.003435838,0.005342869,0.00008206085,0.0001199761,0.003397228,0.0002838247],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9935899,0.0003893869,0.0001199234,0.0003332589,0.0003288971,0.0001101301,0.000005942968,0.00002904139,0.00509357],"genre_scores_gemma":[0.999106,0.00005089776,0.00001915744,0.00006955063,0.000519115,0.000001312135,0.000006309648,0.00002904784,0.000198621],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1628699,"threshold_uncertainty_score":0.7380239,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02323279345155071,"score_gpt":0.2968266688275774,"score_spread":0.2735938753760266,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}