{"id":"W4385992519","doi":"10.5267/j.uscm.2023.6.001","title":"The effect of brand equity on Thai cosmetic purchasing decisions","year":2023,"lang":"en","type":"article","venue":"Uncertain Supply Chain Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":6,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Kasetsart University","keywords":"Structural equation modeling; Brand equity; Confirmatory factor analysis; Purchasing; Marketing; Competitor analysis; Business; Brand awareness; Profitability index; Descriptive statistics; Data collection; Advertising; Statistics; Mathematics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0007722508,0.0001279935,0.00008977303,0.0003387985,0.0002868243,0.0007265249,0.0001076449,0.0002299297,0.002735896],"category_scores_gemma":[0.005143016,0.00008342529,0.00025244,0.0003214375,0.0003821469,0.000459226,0.0003319533,0.0003843472,0.00009056814],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0005110711,"about_ca_system_score_gemma":0.0004923414,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.006576085,"about_ca_topic_score_gemma":0.009359524,"domain_scores_codex":[0.9995106,0.0002177042,0.00002811127,0.00003669294,0.0001110096,0.00009580459],"domain_scores_gemma":[0.993781,0.003368318,0.001689653,0.00009653812,0.0003442453,0.0007201946],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0002605583,0.0002405181,0.9840026,0.00001849117,0.00003057515,0.0002409614,0.001070519,0.0002674969,0.0004364384,0.0002369516,0.00006277797,0.01313206],"study_design_scores_gemma":[0.000006016534,0.0002952884,0.995016,0.00001106443,0.00002709508,0.0001549161,0.002361666,0.001338493,0.000261132,0.000296215,0.0002243708,0.000007610096],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.998903,0.00003436245,0.0000374555,0.00004332633,0.000001460942,0.000002695289,0.000008433336,4.601655e-7,0.0009688524],"genre_scores_gemma":[0.9998438,0.00001743719,0.00002336803,0.000006394762,0.000001268577,7.026042e-7,0.000006117225,1.927595e-7,0.0001007302],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.006576085,"threshold_uncertainty_score":0.01307565,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03944444155259612,"score_gpt":0.3045647284830162,"score_spread":0.2651202869304201,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}