{"id":"W4386016573","doi":"10.1108/imr-11-2022-0249","title":"Decision-making in international marketing: past, present and future","year":2023,"lang":"en","type":"article","venue":"International Marketing Review","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":6,"is_retracted":false,"has_abstract":true,"ca_institutions":"Brock University","funders":"","keywords":"Marketing; Marketing management; Marketing research; International marketing; Context (archaeology); Marketing science; Quantitative marketing research; Business decision mapping; Marketing mix; Management science; Business; Return on marketing investment; Decision analysis; Relationship marketing; Economics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.002980485,0.0001655491,0.0001933645,0.0005164529,0.00009664025,0.000372779,0.0004299187,0.00005206148,0.002190219],"category_scores_gemma":[0.0008363229,0.0001621056,0.00009144197,0.0005437963,0.00003230421,0.0006051026,0.0003551479,0.0001638946,0.0004542097],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00005259831,"about_ca_system_score_gemma":0.00001178295,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00001909888,"about_ca_topic_score_gemma":0.00001495327,"domain_scores_codex":[0.9982684,0.00006336014,0.0005624081,0.0004028907,0.0005078567,0.0001951097],"domain_scores_gemma":[0.9987901,0.0004874966,0.0002709916,0.0001974836,0.0002394023,0.00001453422],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00008125553,0.00003054548,0.07208169,0.0004267022,0.00001845321,0.00001743578,0.000008345847,0.000001908731,0.00002038261,0.0002398031,0.04570319,0.8813703],"study_design_scores_gemma":[0.0001747901,2.525928e-7,0.4678373,0.002480481,0.00001655203,0.000006132113,0.00003465081,0.0009484815,1.458539e-7,0.0001804551,0.5282115,0.0001092038],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7004181,0.03093517,0.0001148054,0.1623082,0.01994252,0.002223386,0.00003744274,0.001013419,0.08300693],"genre_scores_gemma":[0.8912102,0.0859516,0.0007699636,0.005428659,0.0125176,0.0003966732,0.0003809873,0.00009580444,0.003248516],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.8812611,"threshold_uncertainty_score":0.9987219,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02202301668289771,"score_gpt":0.305933018641272,"score_spread":0.2839100019583743,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}