{"id":"W438672302","doi":"","title":"Advertising response models with managerial impact: an agenda for the future: Research Articles","year":2005,"lang":"en","type":"article","venue":"Applied Stochastic Models in Business and Industry","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"McGill University","funders":"","keywords":"Advertising research; Advertising; Marketing; Product (mathematics); Duration (music); Online advertising; Productivity; Stability (learning theory); Business; Economics; Computer science; The Internet","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.007465069,0.001356026,0.002119107,0.001232718,0.0008361907,0.005748458,0.002162112,0.005015057,0.01254971],"category_scores_gemma":[0.03094998,0.0008330084,0.0008954701,0.002957471,0.002661005,0.008346704,0.001629591,0.004311866,0.002238777],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002229165,"about_ca_system_score_gemma":0.002570343,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003991374,"about_ca_topic_score_gemma":0.00323646,"domain_scores_codex":[0.9972311,0.001901514,0.00009055158,0.0001884164,0.0003837729,0.000204656],"domain_scores_gemma":[0.9688408,0.02515203,0.001378585,0.0008024356,0.003128475,0.0006976424],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.0001173537,0.0005024241,0.001554864,0.0007969753,0.0000883143,0.0002493787,0.0003849572,0.05872709,0.000250172,0.8072752,0.05253066,0.07752265],"study_design_scores_gemma":[0.00005994709,0.0000891467,0.000612474,0.0004422335,0.00005774586,0.0001002485,0.0004839201,0.1902835,0.0001392217,0.7406786,0.06699076,0.00006219283],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"methods","genre_gemma":"empirical","genre_scores_codex":[0.03267305,0.2170435,0.375026,0.255394,0.009432469,0.0002102154,0.0005556406,0.0005854879,0.1090797],"genre_scores_gemma":[0.5518892,0.2256619,0.08532304,0.01548615,0.03604601,0.0005696556,0.0005930872,0.0002872785,0.08414375],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01254971,"threshold_uncertainty_score":0.04198295,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.07197662428308188,"score_gpt":0.3122676388500282,"score_spread":0.2402910145669463,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}