{"id":"W4388029931","doi":"10.5267/j.ijdns.2023.9.011","title":"The role of social media marketing and marketing management promoting and developing brand sustainability strategy","year":2023,"lang":"en","type":"article","venue":"International Journal of Data and Network Science","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":23,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Sustainability; Business; Social media; Marketing; Digital marketing; Sustainability organizations; Public relations; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.02167408,0.00006349635,0.0001183194,0.00008371944,0.0009533939,0.0004811236,0.0007246575,0.00002780121,0.000001805387],"category_scores_gemma":[0.005896422,0.00004944245,0.00001586153,0.0004267023,0.001213004,0.0007284369,0.0006692014,0.0001098339,9.632507e-8],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00005304322,"about_ca_system_score_gemma":0.0002664474,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00001781929,"about_ca_topic_score_gemma":0.00009838393,"domain_scores_codex":[0.9981461,0.0002999958,0.0003281059,0.0001825459,0.0007656383,0.000277668],"domain_scores_gemma":[0.9965849,0.002534001,0.0003053439,0.00006783888,0.0004215009,0.00008642394],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0001042989,0.000006895034,0.02523055,0.000024616,0.00003160605,0.000009824922,0.00617658,0.000002912322,0.0000163374,0.0109529,0.000161297,0.9572822],"study_design_scores_gemma":[0.0006349723,0.00003415407,0.7560449,0.0006450343,0.00004107937,0.00002378517,0.1437181,0.002711529,0.00001451979,0.06272522,0.03313559,0.0002710837],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9909902,0.0005829267,0.00002739848,0.002665214,0.0004198873,0.00009454492,0.00000835867,0.00001114258,0.005200372],"genre_scores_gemma":[0.9972324,0.001833491,0.000438967,0.0000143439,0.0004445013,8.703474e-7,0.000001862995,0.000003338643,0.00003017477],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.9570111,"threshold_uncertainty_score":0.7511848,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0226742524054724,"score_gpt":0.3343371027020349,"score_spread":0.3116628502965625,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}