{"id":"W4389436673","doi":"10.1080/13527266.2023.2279848","title":"Editorial","year":2023,"lang":"en","type":"editorial","venue":"Journal of Marketing Communications","topic":"Social Science and Policy Research","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Brock University; University of Salford Manchester","keywords":"Business","routes":{"ca_aff":false,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch","sts"],"consensus_categories":["metaresearch"],"category_scores_codex":[0.0416858,0.0001200539,0.0003350437,0.0003022063,0.001602001,0.0003228602,0.004455043,0.0007391944,0.00008170224],"category_scores_gemma":[0.1720856,0.0001162145,0.0002709838,0.0009610408,0.0007936209,0.0002449806,0.000506408,0.002277385,0.0001160959],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004123767,"about_ca_system_score_gemma":0.004778397,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002537095,"about_ca_topic_score_gemma":0.002720252,"domain_scores_codex":[0.9910717,0.004783595,0.000635169,0.0001173436,0.002932245,0.0004599731],"domain_scores_gemma":[0.9412523,0.05405322,0.001028215,0.0008355755,0.002545025,0.0002856662],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00004067831,0.00002868197,0.00002284149,0.000009750971,0.00003300524,0.000001133718,0.002739873,3.207283e-7,0.000002483123,0.000161124,0.9947162,0.002243897],"study_design_scores_gemma":[0.0001288113,0.0000254437,0.00003266188,0.0001856962,0.00003249657,1.299257e-7,0.002138405,0.000001493619,1.273437e-7,0.0006001344,0.9967452,0.0001094016],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"editorial","genre_gemma":"editorial","genre_scores_codex":[0.00001216708,0.000361395,0.000001686905,0.006662253,0.9481741,0.00009337368,0.00002720692,0.0000404073,0.04462747],"genre_scores_gemma":[0.00005893612,0.01761096,0.0002865691,0.00001230305,0.977093,0.000006907707,0.00001408811,0.0000263458,0.004890917],"genre_candidate":"editorial","genre_consensus":"editorial","teacher_disagreement_score":0.1303998,"threshold_uncertainty_score":0.9996978,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.07899262488136709,"score_gpt":0.4855547698367589,"score_spread":0.4065621449553918,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}