{"id":"W4389436673","doi":"10.1080/13527266.2023.2279848","title":"Editorial","year":2023,"lang":"en","type":"editorial","venue":"Journal of Marketing Communications","topic":"Social Science and Policy Research","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Brock University; University of Salford Manchester","keywords":"Business","routes":{"ca_aff":false,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00539803,0.003244204,0.00220676,0.002845458,0.002944895,0.007590311,0.002762074,0.007670776,0.0654512],"category_scores_gemma":[0.02552732,0.0007845755,0.001781976,0.001150135,0.001259934,0.00333738,0.001295453,0.009815039,0.05212227],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002732554,"about_ca_system_score_gemma":0.003853622,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001113183,"about_ca_topic_score_gemma":0.002954686,"domain_scores_codex":[0.9953525,0.0005866665,0.0004373988,0.0006972998,0.002529439,0.0003967122],"domain_scores_gemma":[0.9766045,0.003476805,0.0008825422,0.0007549993,0.01437608,0.003905011],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00002146789,0.000006160909,0.00001770756,0.00007736637,0.000004424779,0.00004769737,0.00000446232,0.000009589147,0.00002652883,0.0001365764,0.9959235,0.003724467],"study_design_scores_gemma":[0.00003933502,0.00001836028,0.0001499549,0.0002299394,0.00001336381,0.0001126524,0.00002402363,0.00005915968,0.00008164626,0.0005167395,0.9987459,0.000008913064],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"editorial","genre_gemma":"editorial","genre_scores_codex":[0.00002945216,0.00128684,0.00006428637,0.01545953,0.978922,0.00003007318,0.00008701157,0.00006337813,0.004057338],"genre_scores_gemma":[0.0006676163,0.002909471,0.0001177016,0.01555309,0.9385043,0.00004554447,0.0001407586,0.00009053904,0.0419709],"genre_candidate":"editorial","genre_consensus":"editorial","teacher_disagreement_score":0.0654512,"threshold_uncertainty_score":0,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.07899262488136709,"score_gpt":0.4855547698367589,"score_spread":0.4065621449553918,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}