{"id":"W4389831753","doi":"10.1002/cjas.1738","title":"How customers' perceptions of innovation activities drive brand preference, purchase and recommendation: The moderating role of product category","year":2023,"lang":"en","type":"article","venue":"Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":7,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"National Foundation for Science and Technology Development","keywords":"Business; Brand equity; Structural equation modeling; Marketing; Qualitative comparative analysis; Product innovation; Product (mathematics); Perception; Brand management; Brand awareness; Advertising; Clothing; Psychology; Computer science; Mathematics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00118608,0.0001853819,0.0002240822,0.0005267667,0.0002762867,0.001902041,0.0002540394,0.0005639782,0.004679341],"category_scores_gemma":[0.008327957,0.0001567052,0.0004333121,0.0005825065,0.0003763072,0.0007525682,0.0005020866,0.0006508454,0.0003182683],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000410687,"about_ca_system_score_gemma":0.0004778976,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004893454,"about_ca_topic_score_gemma":0.005241252,"domain_scores_codex":[0.9990886,0.0003666124,0.00004763791,0.0001056013,0.0002890693,0.0001024656],"domain_scores_gemma":[0.9901096,0.006892127,0.001234879,0.000292167,0.000982157,0.000489207],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0005760339,0.0009324029,0.9597519,0.0001117491,0.0001795842,0.0001322054,0.004369791,0.0004495262,0.006898953,0.0006163053,0.0001816373,0.02579986],"study_design_scores_gemma":[0.00001116612,0.0002413176,0.9934676,0.00002219755,0.00008009524,0.00004437269,0.002494494,0.0019892,0.0009186114,0.0004113718,0.0003037017,0.00001586932],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9982997,0.00003358646,0.0001508886,0.00003144754,0.000002337886,0.00001207108,0.0000261018,0.000002463305,0.0014414],"genre_scores_gemma":[0.9994606,0.0000295131,0.0001781814,0.00001439365,0.000002129102,0.000008147449,0.00002693777,0.000001735718,0.000278361],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.004893454,"threshold_uncertainty_score":0.01565397,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1307105366429227,"score_gpt":0.3116969396750706,"score_spread":0.1809864030321479,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}