{"id":"W4390411700","doi":"10.1177/21649987231208765","title":"A Picture Is Worth A Thousand Shares: The Case of Destination Canada’s Social Media Visual Storytelling Campaign","year":2023,"lang":"en","type":"article","venue":"Journal of Hospitality & Tourism Cases","topic":"Media Influence and Health","field":"Arts and Humanities","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Guelph","funders":"","keywords":"Social media; Storytelling; Tourism; Customer engagement; Advertising; Public relations; Face (sociological concept); Political science; Marketing; Variety (cybernetics); Business; Sociology; Computer science; Narrative","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001194327,0.0007732957,0.0002631992,0.001128218,0.03066241,0.008668291,0.001738433,0.00459905,0.0102101],"category_scores_gemma":[0.004232323,0.0003164303,0.0004157091,0.001080501,0.01057316,0.003636958,0.004960115,0.005243431,0.000888363],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0215151,"about_ca_system_score_gemma":0.01586135,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.6943995,"about_ca_topic_score_gemma":0.8352674,"domain_scores_codex":[0.9973825,0.0009151059,0.00002789663,0.0001631593,0.0005045686,0.001006717],"domain_scores_gemma":[0.9977229,0.0007717715,0.0001310168,0.0001139157,0.0003073683,0.0009529371],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.00008798877,0.0001318768,0.01265749,0.0001658428,0.00002822748,0.02910167,0.701762,0.0006964193,0.001327766,0.1256228,0.1041868,0.02423109],"study_design_scores_gemma":[0.0000103826,0.00002850147,0.003793099,0.0002311048,0.00002287761,0.003740933,0.6635038,0.0009058962,0.000588702,0.005072251,0.3220519,0.0000505705],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.4766056,0.001688947,0.004074101,0.1211569,0.001164538,0.0002300828,0.0004871844,0.000217274,0.3943753],"genre_scores_gemma":[0.9301799,0.0007830602,0.001202088,0.008079284,0.0001889534,0.00006660951,0.000112755,0.0001046707,0.05928253],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3056005,"threshold_uncertainty_score":0.6148005,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04589993236923382,"score_gpt":0.291815372282,"score_spread":0.2459154399127662,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}