{"id":"W4390890071","doi":"10.53555/sfs.v10i2.1986","title":"A Study on Effectiveness of Social Media Advertising and their Purchase Intentions","year":2023,"lang":"en","type":"article","venue":"Journal of Survey in Fisheries Sciences","topic":"Organizational and Employee Performance","field":"Computer Science","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Purchasing; Advertising; Social media; Structural equation modeling; Brand equity; Brand image; Context (archaeology); Psychology; Marketing; Business; Political science; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.004193855,0.00006097993,0.0001684532,0.0002674156,0.0001548749,0.00007767428,0.0003948772,0.00001695226,0.000001809925],"category_scores_gemma":[0.0006680312,0.00004114072,0.00002345999,0.001675804,0.0002223751,0.0006617841,0.0001222517,0.00008410394,8.696702e-7],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00001736917,"about_ca_system_score_gemma":0.00009545997,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0000320625,"about_ca_topic_score_gemma":0.0001108387,"domain_scores_codex":[0.998864,0.0003129469,0.0002527777,0.0001106704,0.0003462686,0.0001133633],"domain_scores_gemma":[0.9986901,0.0009190922,0.0001380424,0.00005181166,0.0001724158,0.00002854528],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.00002963457,0.0001136287,0.9887946,0.00001180217,0.000008442203,0.000007869977,0.00814751,0.0001199927,0.0007165626,0.000273581,0.00005175444,0.001724613],"study_design_scores_gemma":[0.0002212534,0.0003401072,0.996242,0.00004460161,9.437523e-7,0.000008330907,0.001289379,0.0001627401,0.0006401528,0.0009971189,0.000007822256,0.00004548616],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9986199,0.00001793489,0.0006553009,0.0002451328,0.0003422587,0.00004616909,0.000003443922,0.000008701759,0.00006122674],"genre_scores_gemma":[0.9998428,0.00001334747,0.0001062926,0.000009321788,0.0000214012,9.590595e-7,4.29509e-7,0.000002052235,0.000003433265],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.007447455,"threshold_uncertainty_score":0.167767,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1422993141216514,"score_gpt":0.2945368090826965,"score_spread":0.1522374949610451,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}