{"id":"W4390890071","doi":"10.53555/sfs.v10i2.1986","title":"A Study on Effectiveness of Social Media Advertising and their Purchase Intentions","year":2023,"lang":"en","type":"article","venue":"Journal of Survey in Fisheries Sciences","topic":"Organizational and Employee Performance","field":"Computer Science","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Purchasing; Advertising; Social media; Structural equation modeling; Brand equity; Brand image; Context (archaeology); Psychology; Marketing; Business; Political science; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0008759162,0.0001421048,0.0001840718,0.0005719932,0.0006094807,0.001022398,0.0001551409,0.0003021545,0.002623364],"category_scores_gemma":[0.003452572,0.0001864576,0.0002512297,0.0005327663,0.000263276,0.0004819887,0.0002934058,0.0006764918,0.000342284],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0003607183,"about_ca_system_score_gemma":0.0005366113,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003002438,"about_ca_topic_score_gemma":0.004046578,"domain_scores_codex":[0.9996037,0.0001392779,0.00003287326,0.0000395786,0.0001077133,0.00007685107],"domain_scores_gemma":[0.9964651,0.001725717,0.000699404,0.0001113649,0.000434191,0.0005642532],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001117953,0.001733725,0.9684566,0.00004688708,0.00002393128,0.0002457863,0.01543685,0.00002976115,0.000919377,0.0001897611,0.0001361985,0.01266937],"study_design_scores_gemma":[0.000007199235,0.00116169,0.9726221,0.00002595849,0.00003604609,0.0002346458,0.02337587,0.0003133662,0.0007153099,0.00007767711,0.001417203,0.00001295429],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9992974,0.00001968724,0.00001339078,0.00002023233,0.000001629301,0.00000613065,0.00001409301,4.396494e-7,0.0006269914],"genre_scores_gemma":[0.9988875,0.00005869042,0.00007162388,0.00002480002,0.000004699295,0.00001047951,0.00003380599,7.192814e-7,0.0009078356],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.003002438,"threshold_uncertainty_score":0.008775949,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1422993141216514,"score_gpt":0.2945368090826965,"score_spread":0.1522374949610451,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}