{"id":"W4391163153","doi":"10.2139/ssrn.4694164","title":"The Impact of Advertising On a Company’s Stock Price","year":2024,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Innovation Diffusion and Forecasting","field":"Decision Sciences","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"Quest University Canada","funders":"","keywords":"Business; Stock price; Advertising; Stock (firearms); Financial economics; Economics; Engineering","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001307698,0.0003099697,0.000302462,0.0009803076,0.0002692573,0.002108858,0.0002286673,0.0009416223,0.004566198],"category_scores_gemma":[0.01593797,0.0001391771,0.000489351,0.0006616262,0.0003315276,0.0009827769,0.0003104314,0.0009085464,0.0005366092],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0008209188,"about_ca_system_score_gemma":0.0004375655,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.007356042,"about_ca_topic_score_gemma":0.00718763,"domain_scores_codex":[0.9993203,0.000174283,0.00005581683,0.00007954246,0.000233571,0.0001364401],"domain_scores_gemma":[0.9798709,0.0159979,0.001627665,0.0003903861,0.001396697,0.0007165162],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.003900248,0.001857102,0.8799313,0.0001606182,0.0005497645,0.001119573,0.0002673226,0.01928283,0.01070934,0.003119981,0.001874536,0.07722743],"study_design_scores_gemma":[0.00005063893,0.0008972884,0.9446535,0.00002130221,0.0004413871,0.0002928911,0.0002653553,0.04790122,0.003043541,0.001271199,0.001124064,0.00003771227],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.992429,0.0004763599,0.000191069,0.0003526736,0.00005153619,0.000007307825,0.0001286548,0.000009083926,0.006354416],"genre_scores_gemma":[0.9987292,0.000151874,0.0000441309,0.00002548247,0.00005119123,8.705919e-7,0.00006797613,0.000001621884,0.0009275887],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.007356042,"threshold_uncertainty_score":0.01527542,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05176128118140691,"score_gpt":0.3873489850105895,"score_spread":0.3355877038291826,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}