{"id":"W4391211081","doi":"10.1016/j.elerap.2024.101359","title":"Investigating antecedents of brand value co-creation behaviors in social media based brand communities","year":2024,"lang":"en","type":"article","venue":"Electronic Commerce Research and Applications","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":14,"is_retracted":false,"has_abstract":false,"ca_institutions":"Brock University","funders":"","keywords":"Brand community; Social media; Co-creation; Business; Value (mathematics); Brand management; Brand awareness; Brand equity; Advertising; Brand experience; Marketing; Psychology; Computer science; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002747669,0.00007696461,0.0001468627,0.0002419823,0.00090566,0.0001888575,0.000238441,0.0000898665,0.00002919129],"category_scores_gemma":[0.0003215414,0.00008331844,0.00003517437,0.0009336045,0.001153596,0.000140232,0.0000409034,0.00052505,0.000004446703],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001818847,"about_ca_system_score_gemma":0.0006433335,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002786126,"about_ca_topic_score_gemma":0.007643851,"domain_scores_codex":[0.9980505,0.0005984645,0.000213112,0.0001476615,0.0005102557,0.000480062],"domain_scores_gemma":[0.9969664,0.002688026,0.00003322561,0.0001076982,0.00009845327,0.000106252],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00004319252,0.000440376,0.03298442,0.0002594914,0.00003703831,0.000001308026,0.08892279,0.000004502869,0.002025377,0.641682,0.001738589,0.2318609],"study_design_scores_gemma":[0.00326001,0.0005795314,0.1207991,0.00158517,0.00009332164,0.000003218888,0.2181566,0.002427614,0.002046961,0.3287719,0.3210494,0.001227216],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9580032,0.000944622,0.0001268963,0.002878245,0.00002207303,0.0005598342,0.00003738309,0.00007104922,0.03735676],"genre_scores_gemma":[0.9988549,0.0004809723,0.00002126186,0.00002229553,0.0001490583,0.0002174499,0.00006876503,0.00001206129,0.0001731904],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3193108,"threshold_uncertainty_score":0.6965696,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06398439624958475,"score_gpt":0.4427508497213437,"score_spread":0.378766453471759,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}