{"id":"W4391530759","doi":"10.1080/10714421.2024.2309854","title":"Selling the American People: advertising, optimization, and the origins of adtech","year":2024,"lang":"en","type":"article","venue":"The Communication Review","topic":"Research, Science, and Academia","field":"Decision Sciences","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"York University","funders":"","keywords":"Advertising; Sociology; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01643784,0.00008250227,0.0002770874,0.00006118786,0.000597238,0.0002877983,0.00338467,0.00001433485,0.0001253349],"category_scores_gemma":[0.002603128,0.0000283499,0.00009517942,0.002906156,0.001549148,0.0002069773,0.0004257819,0.0003687618,0.00005534565],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002373972,"about_ca_system_score_gemma":0.00009761903,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002436964,"about_ca_topic_score_gemma":0.00004238756,"domain_scores_codex":[0.9963939,0.001821538,0.0005738182,0.0001872435,0.0008887982,0.0001346811],"domain_scores_gemma":[0.9910632,0.006441637,0.0003136523,0.001874866,0.0002694491,0.00003722006],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00001826711,0.00002212854,0.0006855674,0.0002917782,0.00004578458,2.793364e-7,0.006052359,0.002431054,0.00002599132,0.2617314,0.03995788,0.6887375],"study_design_scores_gemma":[0.0001101847,0.00001548894,0.001017272,0.001416878,0.00006439394,0.00001725829,0.001133941,0.1263621,0.00002583667,0.02070436,0.8490338,0.00009852929],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"review","genre_gemma":"review","genre_scores_codex":[0.004745373,0.7753126,0.01950381,0.1948909,0.00007897314,0.0009938845,0.000005165734,0.00004592254,0.00442341],"genre_scores_gemma":[0.3526336,0.6442087,0.0008305326,0.00170688,0.00001835208,0.00003629115,0.000001366091,0.000005535276,0.0005587889],"genre_candidate":"review","genre_consensus":"review","teacher_disagreement_score":0.8090759,"threshold_uncertainty_score":0.6289616,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09041542209678868,"score_gpt":0.4548516680189328,"score_spread":0.3644362459221441,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}