{"id":"W4391655032","doi":"10.5585/remark.v23i1.23558","title":"Comunicação contraintuitiva no marketing social: experimentos com técnicas neurocientíficas","year":2024,"lang":"pt","type":"article","venue":"ReMark - Revista Brasileira de Marketing","topic":"Consumer Retail Behavior Studies","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"Thomson Reuters (Canada)","funders":"","keywords":"Humanities; Art","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch","metaepi_narrow","sts","scholarly_communication","insufficient_payload"],"consensus_categories":["metaepi_narrow","insufficient_payload"],"category_scores_codex":[0.01463615,0.001688074,0.001985913,0.0008558112,0.002348307,0.007845714,0.001682709,0.0005458036,0.004077153],"category_scores_gemma":[0.008757634,0.001849895,0.001383663,0.002332269,0.0006451143,0.001434279,0.00285146,0.002003052,0.001705941],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0008846085,"about_ca_system_score_gemma":0.0002571181,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001548993,"about_ca_topic_score_gemma":0.0000392654,"domain_scores_codex":[0.9887962,0.002123798,0.002480859,0.002457664,0.001520205,0.002621308],"domain_scores_gemma":[0.991759,0.004769107,0.001128711,0.00136777,0.0007807059,0.000194719],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"not_applicable","study_design_scores_codex":[0.001702538,0.0006490778,0.6960133,0.02342626,0.001596425,0.002375268,0.00132637,0.000001270758,0.007453473,0.00368928,0.1170481,0.1447186],"study_design_scores_gemma":[0.001723611,0.00004612244,0.4098039,0.01253242,0.00231054,0.0001297192,0.00407772,0.01604474,0.00001384944,0.000005595011,0.550279,0.003032773],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7651587,0.07627964,0.0004351601,0.004340949,0.004901083,0.004386128,0.0001798774,0.002956786,0.1413617],"genre_scores_gemma":[0.9837356,0.0006472415,0.0001915559,0.0009336391,0.00191047,0.0001959695,0.0001194152,0.0005617738,0.01170438],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.4332309,"threshold_uncertainty_score":0.999592,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03668632834059285,"score_gpt":0.2993184256709185,"score_spread":0.2626320973303257,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}