{"id":"W4391655032","doi":"10.5585/remark.v23i1.23558","title":"Comunicação contraintuitiva no marketing social: experimentos com técnicas neurocientíficas","year":2024,"lang":"pt","type":"article","venue":"ReMark - Revista Brasileira de Marketing","topic":"Consumer Retail Behavior Studies","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"Thomson Reuters (Canada)","funders":"","keywords":"Humanities; Art","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002478587,0.0005511622,0.0006119247,0.0004194843,0.0006824427,0.001519787,0.0007310772,0.001089483,0.009197777],"category_scores_gemma":[0.009125422,0.0003603581,0.0004643745,0.0004243893,0.001015123,0.001192614,0.001327793,0.0008942803,0.0005599431],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0007929282,"about_ca_system_score_gemma":0.001296948,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00134476,"about_ca_topic_score_gemma":0.00161393,"domain_scores_codex":[0.9983176,0.000708751,0.0001321547,0.0003303721,0.0003915219,0.0001196291],"domain_scores_gemma":[0.9936296,0.004221075,0.0009124045,0.0005549181,0.0003229738,0.0003589125],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"bench_or_experimental","study_design_scores_codex":[0.04162546,0.1074708,0.04406482,0.006120348,0.0008327336,0.0008346089,0.02213251,0.004047478,0.3679259,0.009668805,0.002020413,0.3932562],"study_design_scores_gemma":[0.01428096,0.3935229,0.2076191,0.001559999,0.003648088,0.001269657,0.0217329,0.02045823,0.2502114,0.0277947,0.05738931,0.0005127275],"study_design_candidate":"bench_or_experimental","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9943324,0.0002247529,0.001939224,0.0001662202,0.00003649748,0.0005364532,0.00005395598,0.00002042,0.002690142],"genre_scores_gemma":[0.9764446,0.0007967915,0.01290487,0.0002633445,0.00007198882,0.003305224,0.0001094563,0.00002509162,0.006078655],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.009197777,"threshold_uncertainty_score":0.03076959,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03668632834059285,"score_gpt":0.2993184256709185,"score_spread":0.2626320973303257,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}