{"id":"W4392085323","doi":"10.1007/978-3-031-50947-6_2","title":"Advertising","year":2024,"lang":"en","type":"book-chapter","venue":"","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"Toronto Metropolitan University","funders":"","keywords":"Advertising; Business; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.0002814563,0.0009286719,0.0004177375,0.002345409,0.001561093,0.005664203,0.0007163211,0.001439702,0.4463592],"category_scores_gemma":[0.0008649044,0.0004243196,0.0003803433,0.001849466,0.0006375454,0.002789453,0.001125354,0.001457354,0.3193099],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001145899,"about_ca_system_score_gemma":0.0009437082,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003303976,"about_ca_topic_score_gemma":0.00704764,"domain_scores_codex":[0.9996048,0.00003628585,0.0000110481,0.00007456089,0.0002303808,0.00004304858],"domain_scores_gemma":[0.9997771,0.00004468257,0.00001037642,0.00005107364,0.00008686038,0.0000298089],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00002911995,0.0001016078,0.0001356949,0.0001682471,0.000004810103,0.00008758562,0.0002316563,0.0001237058,0.001293031,0.1042097,0.5976041,0.2960107],"study_design_scores_gemma":[0.000002270556,0.000008460624,0.0001753891,0.00003204601,0.000002307187,0.00008187389,0.00005005027,0.00006888373,0.0002830492,0.003882104,0.9954095,0.000003990806],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"other","genre_scores_codex":[0.0002517868,0.0006237588,0.0003373241,0.0003279939,0.000281478,0.0000204423,0.000131957,0.000139447,0.9978858],"genre_scores_gemma":[0.001500157,0.0005214925,0.0001353116,0.0001911357,0.00009667424,0.000007713943,0.00008770222,0.00003421209,0.9974255],"genre_candidate":"other","genre_consensus":"other","teacher_disagreement_score":0.4463592,"threshold_uncertainty_score":0.7897015,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01920769616122209,"score_gpt":0.2863494739454315,"score_spread":0.2671417777842094,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}