{"id":"W4392138066","doi":"10.1362/147539223x16945106186322","title":"Taking It To The Streets: The Making Of A Consumer Ethnographer","year":2023,"lang":"en","type":"article","venue":"Journal of Customer Behaviour","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"Memorial University of Newfoundland","funders":"","keywords":"Ethnography; Advertising; Sociology; Business; Anthropology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0159786,0.0006242646,0.000580871,0.003186383,0.01599916,0.01000284,0.001933492,0.004135317,0.0049266],"category_scores_gemma":[0.02881753,0.0009623463,0.0003351053,0.002141962,0.01504054,0.01246549,0.007663698,0.005989336,0.000775599],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002419999,"about_ca_system_score_gemma":0.004353357,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01359705,"about_ca_topic_score_gemma":0.0459617,"domain_scores_codex":[0.9849035,0.01283391,0.0002631242,0.0004914425,0.0005121381,0.0009958921],"domain_scores_gemma":[0.9763497,0.01824977,0.0005888528,0.001184658,0.001988439,0.001638697],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.00003048691,0.00007767981,0.002719718,0.00006672258,0.000004182234,0.0009712686,0.9780108,0.00002336224,0.0009638714,0.002971776,0.003544565,0.01061553],"study_design_scores_gemma":[0.000005101699,0.00003689049,0.001462186,0.0001981526,0.000006950569,0.000292297,0.9731112,0.00005853415,0.0001852152,0.001306392,0.02332109,0.00001585714],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8488526,0.004050361,0.01152358,0.06960151,0.0012529,0.001046647,0.000407228,0.00009042427,0.06317458],"genre_scores_gemma":[0.9615338,0.003836493,0.008928666,0.01265297,0.0004961785,0.0008438058,0.0001238047,0.0001370794,0.01144715],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01599916,"threshold_uncertainty_score":0.08450395,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.07071247726469948,"score_gpt":0.3249818986719766,"score_spread":0.2542694214072772,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}