{"id":"W4392729744","doi":"10.31955/mea.v8i1.3786","title":"PENGARUH SERVICE QUALITY, PROMOTION, BRAND AMBASSADOR DAN BRAND AWARENESS TERHADAP PURCHASE DECISION DI APLIKASI TOKOPEDIA DIMEDIASI OLEH BRAND IMAGE","year":2024,"lang":"id","type":"article","venue":"Jurnal Ilmiah Manajemen Ekonomi & Akuntansi (MEA)","topic":"Consumer Behavior and Marketing Influence","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Brandon Regional Health Authority","funders":"","keywords":"Brand image; Brand awareness; Business; Promotion (chess); Advertising; Brand equity; Brand extension; Quality (philosophy); Political science; Physics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001441405,0.000440621,0.0003704514,0.0008548199,0.001445769,0.004045562,0.0004001145,0.0007847344,0.0363139],"category_scores_gemma":[0.002649332,0.0002188793,0.000567565,0.0008281064,0.000639216,0.001592625,0.001244118,0.001285014,0.005405549],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00175841,"about_ca_system_score_gemma":0.002605944,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00646217,"about_ca_topic_score_gemma":0.0121327,"domain_scores_codex":[0.998988,0.0002161812,0.00005263975,0.0001318101,0.000411923,0.0001994284],"domain_scores_gemma":[0.9983455,0.0004584061,0.000213951,0.00009217287,0.0005475301,0.0003424001],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.001868642,0.002120185,0.1359565,0.002419888,0.0002143086,0.001654829,0.01373403,0.0006014757,0.02682408,0.02270332,0.03058841,0.7613144],"study_design_scores_gemma":[0.0001689501,0.002386395,0.5067126,0.00155815,0.0005785694,0.00177729,0.05110278,0.002469645,0.02593107,0.01337672,0.3936686,0.0002691514],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.6155369,0.006958093,0.00877523,0.009275645,0.0007827337,0.0006064837,0.001145577,0.0002852572,0.3566341],"genre_scores_gemma":[0.8874844,0.004042027,0.005805202,0.0009734622,0.0002036307,0.0001667811,0.0004995887,0.00006813883,0.1007568],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.0363139,"threshold_uncertainty_score":0.1214821,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03264190242935817,"score_gpt":0.3041359512021634,"score_spread":0.2714940487728053,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}