{"id":"W4392777452","doi":"10.3917/dm.064.0035","title":"Construire une communauté de marque","year":2011,"lang":"fr","type":"article","venue":"Décisions Marketing","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Ministère de l’Emploi et de la Solidarité Sociale (Québec); Université de Moncton","funders":"","keywords":"Humanities; Political science; Sociology; Art","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00211939,0.0004551983,0.0001852369,0.001648207,0.003598185,0.007926594,0.0005875005,0.001177389,0.01070173],"category_scores_gemma":[0.004496676,0.0002458612,0.0003794725,0.001565668,0.002856819,0.004249128,0.002246637,0.001027222,0.001123235],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003203429,"about_ca_system_score_gemma":0.003485621,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.02148375,"about_ca_topic_score_gemma":0.03780865,"domain_scores_codex":[0.9982387,0.0007957103,0.00004686656,0.0002120794,0.0005179448,0.0001886541],"domain_scores_gemma":[0.9964933,0.001232464,0.0003964296,0.0002992284,0.001170584,0.000408017],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.0001338872,0.0001971108,0.04732867,0.0005041677,0.000102611,0.001429565,0.2401616,0.002714778,0.01155541,0.4751838,0.01161361,0.2090747],"study_design_scores_gemma":[0.00002530439,0.0002686616,0.05010564,0.0004135349,0.00009581158,0.001029292,0.1512169,0.009219415,0.003432613,0.04881459,0.7352676,0.000110645],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.4534642,0.0011172,0.06030983,0.004155304,0.000229629,0.0004122693,0.0002220684,0.000356917,0.4797325],"genre_scores_gemma":[0.9101347,0.0004199964,0.02254784,0.0001505966,0.00005183377,0.0001086985,0.0001447558,0.0001009231,0.06634065],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.02148375,"threshold_uncertainty_score":0.0427174,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04913762293946027,"score_gpt":0.2956372840178756,"score_spread":0.2464996610784154,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}