{"id":"W4393002324","doi":"10.1108/apjml-08-2023-0754","title":"Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity","year":2024,"lang":"en","type":"article","venue":"Asia Pacific Journal of Marketing and Logistics","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":14,"is_retracted":false,"has_abstract":true,"ca_institutions":"Toronto Metropolitan University","funders":"","keywords":"Interactivity; Customer engagement; Business; Social media; Dynamics (music); Co-creation; Psychology; Advertising; Marketing; Computer science; Multimedia; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01030818,0.00008959342,0.0002390245,0.0001252453,0.0002221866,0.0001281177,0.00009259226,0.00007450466,0.000007266047],"category_scores_gemma":[0.004071753,0.00007110423,0.00005516012,0.0001596923,0.0004185075,0.0001379009,0.00003962342,0.0003319694,8.376678e-8],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00009525814,"about_ca_system_score_gemma":0.0001163806,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0000995741,"about_ca_topic_score_gemma":0.0002339709,"domain_scores_codex":[0.9978508,0.001030958,0.0004707055,0.0001041128,0.0003838335,0.0001596188],"domain_scores_gemma":[0.9952185,0.004236296,0.0003264127,0.0000417937,0.0001275577,0.00004944307],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"qualitative","study_design_scores_codex":[0.0005522019,0.0002986613,0.1023559,0.0004300868,0.0001603242,0.00003633955,0.2300631,0.0000708509,0.002038782,0.05101455,0.000277886,0.6127012],"study_design_scores_gemma":[0.001105785,0.0002121908,0.1283332,0.002193589,0.0004440834,0.00002280141,0.8383224,0.01061773,0.0003736543,0.01183442,0.006043985,0.0004961165],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9735894,0.0006237941,0.0003738499,0.0005013904,0.0002973782,0.0001144713,0.00001790078,0.00000821023,0.02447363],"genre_scores_gemma":[0.9990082,0.0004568238,0.000328752,0.000003176899,0.0001623995,0.000002228748,0.000002276794,0.00000765916,0.00002849602],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.6122051,"threshold_uncertainty_score":0.4874563,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0231317289680895,"score_gpt":0.3204804204381702,"score_spread":0.2973486914700807,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}