{"id":"W4394912670","doi":"10.5267/j.ijdns.2024.2.016","title":"Investigating the role of viral marketing, and brand awareness on purchase decisions: An empirical study in Indonesian online shops","year":2024,"lang":"en","type":"article","venue":"International Journal of Data and Network Science","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":6,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Indonesian; Viral marketing; Business; Marketing; Advertising; Brand awareness; Empirical research; Public relations; Opinion leadership; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001347054,0.0002457164,0.0003335814,0.000880798,0.000848221,0.001464921,0.0003459161,0.0005118194,0.00262416],"category_scores_gemma":[0.003877289,0.000349205,0.0004557249,0.0008562665,0.0005093543,0.001265445,0.0006050766,0.001013207,0.0003692616],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0007173147,"about_ca_system_score_gemma":0.0008881794,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004039134,"about_ca_topic_score_gemma":0.007176199,"domain_scores_codex":[0.9994133,0.0001851072,0.00005606456,0.00007655637,0.0001536842,0.0001153173],"domain_scores_gemma":[0.9939568,0.003361042,0.001409426,0.0001663983,0.0004985908,0.0006076989],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001189374,0.002394885,0.9626945,0.0001597657,0.00003590779,0.0006338365,0.01383054,0.0001621644,0.0005553396,0.0004670265,0.0003330802,0.01861411],"study_design_scores_gemma":[0.00001134475,0.0003905709,0.9671386,0.0000849977,0.00005609359,0.0003242001,0.02786639,0.002389151,0.0003670577,0.0002915204,0.00105858,0.00002148841],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9989489,0.00004628341,0.00007104187,0.00003965783,0.000002187019,0.00001493599,0.00002207583,6.803194e-7,0.0008543463],"genre_scores_gemma":[0.99864,0.0001674325,0.0003701625,0.00004959199,0.000008182955,0.00002217051,0.0000619319,0.000001580928,0.0006787523],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.004039134,"threshold_uncertainty_score":0.008778691,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06497166239530355,"score_gpt":0.4241600896557076,"score_spread":0.3591884272604041,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}