{"id":"W4396223476","doi":"10.5539/ijms.v16n1p103","title":"Does Content Marketing Have a Different Impact on the Stages of Consumer Behavior? An Applied Study on the Saudi Women Consumer During COVID-19 Pandemic","year":2024,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Organizational and Employee Performance","field":"Computer Science","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Coronavirus disease 2019 (COVID-19); Pandemic; Business; Marketing; Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2); 2019-20 coronavirus outbreak; Advertising; Medicine; Virology","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.005072933,0.0002371268,0.0003143882,0.0002117206,0.000316109,0.0002469504,0.001013334,0.0000281039,0.00006210285],"category_scores_gemma":[0.001954272,0.00009303355,0.0001209417,0.0001418842,0.0001673576,0.0001919929,0.0003613896,0.0003704227,0.000003969797],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004811766,"about_ca_system_score_gemma":0.0001220949,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00001187964,"about_ca_topic_score_gemma":0.00000969925,"domain_scores_codex":[0.9971645,0.0006730263,0.0006455764,0.0002656125,0.001014011,0.0002372601],"domain_scores_gemma":[0.9928544,0.005884281,0.0004518734,0.0002353052,0.0004849631,0.00008920082],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.001197669,0.000437222,0.9785103,0.0000687243,0.001930262,0.00008778624,0.01164373,0.0002211623,0.002089062,0.0003899883,0.0006013646,0.002822782],"study_design_scores_gemma":[0.0006602473,0.0002668437,0.9858415,0.0004157075,0.00005496525,0.00006988833,0.01131341,0.0002358293,0.0005835621,0.0002017216,0.0001782829,0.0001780622],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9953231,0.0004450759,0.0001132068,0.002887131,0.0008390188,0.0002784028,0.00002157084,0.00003987751,0.00005257284],"genre_scores_gemma":[0.9986514,0.0005959118,0.00003827704,0.0003348609,0.0001903266,0.0000407735,6.302136e-7,0.0000154505,0.0001323697],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.007331229,"threshold_uncertainty_score":0.3793798,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0657380590754354,"score_gpt":0.3412666921056127,"score_spread":0.2755286330301773,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}