{"id":"W4396704311","doi":"10.5539/ibr.v17n3p29","title":"Brand Building in Mexican Small Business: Empirical Evidence","year":2024,"lang":"en","type":"article","venue":"International Business Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Business; Marketing; Industrial organization","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001225539,0.0001914225,0.0001996389,0.0009905692,0.0006521819,0.001118047,0.0003693184,0.0004129587,0.00467041],"category_scores_gemma":[0.00431685,0.0001756099,0.000232705,0.001278419,0.0008291186,0.000563794,0.0005054874,0.0003623617,0.0002615407],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0006724442,"about_ca_system_score_gemma":0.0005102732,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01608241,"about_ca_topic_score_gemma":0.01968501,"domain_scores_codex":[0.9997273,0.00008371734,0.00001436299,0.00004921141,0.00008207883,0.00004316536],"domain_scores_gemma":[0.994207,0.002786144,0.001979649,0.0002612683,0.0004554598,0.0003104541],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0004892229,0.0006931795,0.9401927,0.0006820651,0.0001315581,0.0004831059,0.007166072,0.00008278563,0.0005415669,0.001841488,0.001101463,0.04659471],"study_design_scores_gemma":[0.00001539525,0.00012354,0.9859172,0.0002296925,0.000130629,0.0001479761,0.008669361,0.0002032917,0.0001848342,0.0003152877,0.004055163,0.000007649864],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9929094,0.001697396,0.00006878862,0.0003561264,0.000006969834,0.00000868442,0.00007680778,0.000002555659,0.004873292],"genre_scores_gemma":[0.9977623,0.001633719,0.00008363418,0.00008030466,0.00001246917,0.000004659551,0.00008674198,0.00000177684,0.0003343176],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01608241,"threshold_uncertainty_score":0.03197759,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.2992366004474487,"score_gpt":0.4401459065160196,"score_spread":0.140909306068571,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}