{"id":"W4399124001","doi":"10.7202/1111653ar","title":"Understanding McLuhan and His Use of Double Entendre in His One-Liners: The Medium is the Message, The User is the Content, The Medium is the Massage, The Medium is the Mass Age, The Medium is the Mess Age and The Global Village: A Probe","year":2024,"lang":"en","type":"article","venue":"New Explorations","topic":"Digital Communication and Language","field":"Computer Science","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto; St. Michael's Hospital","funders":"","keywords":"Content (measure theory); Massage; Advertising; Internet privacy; Computer science; Medicine; Business; Mathematics; Alternative medicine; Pathology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","sts","scholarly_communication","open_science"],"consensus_categories":["sts"],"category_scores_codex":[0.006567675,0.0009552992,0.0006941708,0.000130196,0.004849291,0.006075597,0.01091116,0.0002763789,0.0003180713],"category_scores_gemma":[0.0006945256,0.0002719849,0.0006425136,0.003082289,0.005188231,0.001762799,0.003346235,0.002204619,0.00005690329],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002733443,"about_ca_system_score_gemma":0.0006990057,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002723986,"about_ca_topic_score_gemma":0.01161548,"domain_scores_codex":[0.9908213,0.002972896,0.001405791,0.001104841,0.002574082,0.001121063],"domain_scores_gemma":[0.9820859,0.009682823,0.0007840897,0.006824972,0.0004173031,0.0002049117],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001600636,0.0001636377,0.0002017037,0.0000536868,0.001102877,0.00002526117,0.3242533,0.00007015692,0.0002201761,0.315554,0.356562,0.001633167],"study_design_scores_gemma":[0.002499326,0.0001467886,0.001900057,0.0003806249,0.0009295594,0.0001256862,0.2115362,0.01089274,0.001045598,0.05257565,0.7172174,0.0007504454],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"commentary","genre_gemma":"empirical","genre_scores_codex":[0.002122185,0.008858694,0.01009215,0.958703,0.001190762,0.005229609,0.0003500782,0.0002043819,0.0132491],"genre_scores_gemma":[0.8971066,0.006336367,0.0001554232,0.08289343,0.0006386483,0.001278375,0.00003741971,0.0001232053,0.01143053],"genre_candidate":"commentary","genre_consensus":null,"teacher_disagreement_score":0.8949844,"threshold_uncertainty_score":0.9999732,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1812421517143124,"score_gpt":0.3079497441583574,"score_spread":0.1267075924440449,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}