{"id":"W4399182819","doi":"10.1002/jcpy.1420","title":"When anthropomorphized brands push their gender boundaries","year":2024,"lang":"en","type":"article","venue":"Journal of Consumer Psychology","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":13,"is_retracted":false,"has_abstract":true,"ca_institutions":"The Scarborough Hospital; University of Toronto","funders":"Social Sciences and Humanities Research Council of Canada","keywords":"Psychology; Set (abstract data type); Perception; Disadvantage; Social psychology; Product (mathematics); Product category; Advertising; Business; Mathematics; Political science; Computer science","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001173192,0.0002114938,0.0002013041,0.0004121143,0.0006754391,0.002010468,0.0002289217,0.0005640808,0.008011122],"category_scores_gemma":[0.006650945,0.0002273009,0.0001384002,0.0001997806,0.001582695,0.001298807,0.001887456,0.0007366665,0.0003362603],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0003667449,"about_ca_system_score_gemma":0.0002475095,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0005909382,"about_ca_topic_score_gemma":0.0008414015,"domain_scores_codex":[0.9989855,0.0003704937,0.00005030899,0.000151206,0.0003538017,0.00008875775],"domain_scores_gemma":[0.9963128,0.001103959,0.001359454,0.0006635636,0.0003305335,0.0002296762],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"not_applicable","study_design_scores_codex":[0.003637641,0.001003602,0.4929867,0.0005210501,0.000219256,0.001710856,0.05029299,0.001472648,0.2527484,0.06542193,0.002586619,0.1273983],"study_design_scores_gemma":[0.000106638,0.00154265,0.8589529,0.0002625061,0.000125558,0.001881484,0.05239556,0.003448444,0.02809509,0.03360743,0.01944917,0.0001325357],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9829153,0.00004618184,0.001185585,0.0001553296,0.00001929231,0.00001162796,0.0000187183,0.00001376178,0.01563426],"genre_scores_gemma":[0.9990109,0.00001691648,0.0004027465,0.00008391,0.000003490413,0.000004668676,0.00001477553,0.000006319032,0.0004562204],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.008011122,"threshold_uncertainty_score":0.02679992,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06062016999813567,"score_gpt":0.3259380933747241,"score_spread":0.2653179233765884,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}