{"id":"W4399210339","doi":"10.5539/ijel.v14n3p108","title":"Multimodal Discourse of Corporate Public Service Advertisements: A Case Study of China UnionPay’s “The Fairy Tale of Poetry”","year":2024,"lang":"en","type":"article","venue":"International Journal of English Linguistics","topic":"Discourse Analysis in Language Studies","field":"Arts and Humanities","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"China; Poetry; Service (business); Advertising; Business; Public service; Marketing; Literature; Political science; Art; Public relations; Law","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003517487,0.0006280788,0.0004798755,0.002102142,0.01260584,0.003990589,0.001164642,0.002360584,0.003598077],"category_scores_gemma":[0.006090272,0.0003050516,0.0003146782,0.002376734,0.007115002,0.003697324,0.003323507,0.002084291,0.0003087184],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.007159843,"about_ca_system_score_gemma":0.002816548,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.027852,"about_ca_topic_score_gemma":0.04402749,"domain_scores_codex":[0.9972197,0.001911124,0.00006587536,0.0001877746,0.0003038163,0.0003117296],"domain_scores_gemma":[0.9956169,0.003288639,0.0003058823,0.0001630644,0.0002888819,0.0003366384],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.0000326147,0.00006157756,0.002181542,0.00006475948,0.000003589125,0.003599395,0.9828739,0.00004596306,0.001163027,0.004131808,0.0006996216,0.00514231],"study_design_scores_gemma":[0.000007224502,0.00005291594,0.005706276,0.00009752093,0.00001188161,0.0009228408,0.9715558,0.0006124376,0.001215022,0.0006059062,0.01919,0.00002218482],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9888766,0.0002823475,0.0007570054,0.00106885,0.00002392684,0.00004526107,0.00003676314,0.00001176654,0.008897326],"genre_scores_gemma":[0.9943683,0.0002659864,0.0008283248,0.0001864874,0.00003340207,0.00004545061,0.00004096382,0.00002244401,0.004208635],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.027852,"threshold_uncertainty_score":0.05537975,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.033186646327936,"score_gpt":0.3113814816174297,"score_spread":0.2781948352894937,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}