{"id":"W4399870347","doi":"10.54097/285mcd73","title":"A Study of Advertising on People's Willingness to Buy","year":2024,"lang":"en","type":"article","venue":"Journal of Education Humanities and Social Sciences","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"Canadian Celiac Association; University of Toronto","funders":"","keywords":"Advertising; Credibility; Advertising account executive; Advertising research; Native advertising; Context (archaeology); Appeal to emotion; Advertising campaign; Value (mathematics); Variety (cybernetics); Business; Online advertising; Informative advertising; Appeal; Marketing; The Internet; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0003727528,0.00004959627,0.00009600445,0.0002999248,0.0003751572,0.0005666404,0.000105641,0.00001323887,0.0000818817],"category_scores_gemma":[0.00002460207,0.0000404569,0.00003297803,0.0002876911,0.00005815957,0.0006140615,0.00001858697,0.00005073813,0.000006360886],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00001692475,"about_ca_system_score_gemma":0.00007963441,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002359286,"about_ca_topic_score_gemma":0.000246226,"domain_scores_codex":[0.9993614,0.00001021398,0.0002364234,0.00008471447,0.0002460149,0.00006125287],"domain_scores_gemma":[0.9995918,0.00003014049,0.0001472654,0.00002763871,0.00019865,0.0000045053],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.00007991875,0.00172211,0.108526,0.0004573343,0.00006933186,0.000003642559,0.1117096,0.0000325718,0.0009245225,0.12136,0.0141075,0.6410075],"study_design_scores_gemma":[0.000188745,0.00008437957,0.7693613,0.0002141037,0.0001147162,0.000004070015,0.1921284,0.00003064551,0.00001286421,0.001744722,0.03597642,0.0001396363],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9960941,0.0001752715,0.000006495321,0.0009479669,0.001411548,0.0000859247,3.322472e-7,0.000007899263,0.00127045],"genre_scores_gemma":[0.9988452,0.00001186636,0.000008556427,0.0002952734,0.0005645936,0.000003709785,4.121368e-7,0.000003028714,0.0002673435],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.6608353,"threshold_uncertainty_score":0.5464126,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09244053004891739,"score_gpt":0.3455822278513876,"score_spread":0.2531416978024703,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}