{"id":"W4399870347","doi":"10.54097/285mcd73","title":"A Study of Advertising on People's Willingness to Buy","year":2024,"lang":"en","type":"article","venue":"Journal of Education Humanities and Social Sciences","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":2,"is_retracted":false,"has_abstract":true,"ca_institutions":"Canadian Celiac Association; University of Toronto","funders":"","keywords":"Advertising; Credibility; Advertising account executive; Advertising research; Native advertising; Context (archaeology); Appeal to emotion; Advertising campaign; Value (mathematics); Variety (cybernetics); Business; Online advertising; Informative advertising; Appeal; Marketing; The Internet; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001463358,0.0001870613,0.0002529974,0.0009162037,0.0005716496,0.001273069,0.0001646291,0.0006468426,0.004745407],"category_scores_gemma":[0.01025801,0.0001723594,0.0004321161,0.001060796,0.0004986502,0.001190506,0.000364301,0.001240071,0.0006304772],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004766994,"about_ca_system_score_gemma":0.00036036,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001839593,"about_ca_topic_score_gemma":0.001992002,"domain_scores_codex":[0.9992399,0.0003852087,0.00006199511,0.00004910451,0.0002036716,0.00006018717],"domain_scores_gemma":[0.9863921,0.009897149,0.001752026,0.0002535919,0.00111272,0.0005923546],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0006606745,0.002352996,0.8451548,0.0007083469,0.000326478,0.0004767689,0.03367322,0.0002187651,0.001757313,0.005918381,0.003352723,0.1053995],"study_design_scores_gemma":[0.00005185749,0.001308096,0.9622731,0.0002243039,0.0002866254,0.0005928145,0.01994395,0.0006782498,0.0005614176,0.001728892,0.01230082,0.00004991154],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9776648,0.001317778,0.0001662605,0.0008288161,0.00002880431,0.000029343,0.00009641812,0.000005350917,0.01986249],"genre_scores_gemma":[0.9970899,0.0007660654,0.0001594962,0.0002910955,0.00003552379,0.00002305474,0.00004568711,0.000002710846,0.001586491],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.004745407,"threshold_uncertainty_score":0.01587492,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09244053004891739,"score_gpt":0.3455822278513876,"score_spread":0.2531416978024703,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}